This City Just Banned All Meat Ads To Save The Planet

Despite urgent warnings about the approaching climate crisis, the world is eating more meat than ever, with sales reaching $85.2 billion over the past year, according to NielsenIQ. But how? With catchy slogans and pro-meat campaigns, animal agriculture giants are successfully resisting plant and environmental activism. Today, a Dutch city is banning meat advertisements in all public places to promote sustainable eating and encourage citizens to reduce their meat consumption.

Haarlem, located 20 miles from Amsterdam, introduced the ban as part of the city’s more environmentally conscious advertising policy. Currently, airlines, gas-powered automakers and fossil fuel-dependent brands are banned from advertising in public spaces, including buses, shelters and screens around town. Starting in 2024, the city will add meat companies to the advertising ban to help promote sustainability within the municipality.

“Meat is just as bad for the environment,” Ziggy Klazes, an adviser to Green political party GroenLinks, told a Dutch publication. Find. “We cannot tell people there is a climate crisis and encourage them to buy products that are part of it.”

The city council made the final decision last week, and since then the ban has drawn outcry from meat industry advocates. A spokesperson for the industry body Centrale Organisatie voor de Vleessector claimed the city was going too far, going “too far in telling people what is best for them”. However, Klazes believes the ban will help protect the planet, despite the backlash from the meat industry.

“We’re not interested in people cooking and roasting in their own kitchens; if people wanted to continue eating meat, fine…we can’t tell people there’s a climate crisis and encourage them to buy products that are part of the cause,” Klazes told the outlet. of radio Haarlem105. “Of course, there are a lot of people who find the decision outrageous and condescending, but there are also a lot of people who think it’s good. It’s a signal – if it’s taken up nationally, that would only be great. Many GroenLinks groups think it’s a good idea and want to try it.

The move closely follows Holand’s efforts to reduce livestock herds to reduce nitrogen emissions in the animal agriculture industry. Dutch farmers erupted in protests that ended in violence and three arrests. The Dutch government has claimed that this policy is an inevitable transition intended to help the country reduce its greenhouse gas emissions by 49% by 2030.

The damage of animal agriculture to the environment

This summer, Europe experienced record heat waves that killed livestock, destroyed crops and burned forests. Temperatures have reached 100 degrees Fahrenheit in Portugal, Spain, Italy, France and the UK, meaning the effects of the climate crisis have officially arrived in Europe.

Currently, animal agriculture is responsible for 57% of food-related greenhouse gases. Reducing meat consumption can contribute significantly to reducing the risk of environmental hazards in years to come. Eating plant-based just twice a week for a year is equivalent to planting 14 billion trees helping to minimize land use and reverse deadly greenhouse gas emissions.

United Nations researchers say the world must reduce methane emissions by 33% by 2030, pointing the finger at the beef and dairy industries. Today, cows are responsible for 40% of global methane emissions. Methane has 80 times more warming power than carbon dioxide during the 20 years it first reaches the atmosphere.

Sustainable food at COP27

Faced with the backlash from last year’s climate conference, the United Nations is hosting its first ever food-focused climate event at COP27 this year. The Food4Climate pavilion, organized by ProVeg International, a non-profit organization for sustainable food, will welcome 17 sustainable partners to share how the adaptation of food systems is essential to climate action.

The event underscores that if global temperatures exceed 1.5° Celsius above pre-industrial levels, deadly environmental changes and severe weather events will not only become irreversible, but will worsen over the coming decades.

For more planetary happenings, check out The Beet’s Environmental News articles.

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