The Prosecco DOC Consortium celebrates the world’s most popular sparkling wine with the fourth “National Prosecco Week” from July 19 to 25, 2021
Renowned denomination appeals to retailers nationwide to celebrate Prosecco DOC and Prosecco DOC Rosé, expands digital promotions to commerce, press and consumers through strategic partnerships
New York, June 2, 2021 – The Prosecco DOC Consortium, the entity that oversees the production of the world’s most popular sparkling wine, is pleased to announce the return of “National Prosecco Week” (NPW) – a commercial, media and consumer campaign developed in collaboration with Colangelo & Partners – for its fourth annual celebration of Italy’s most renowned bubbles from July 19 to 25, 2021, and for the first time with Prosecco DOC Rosé.
The Prosecco DOC Consortium has successfully transitioned to virtual activities for last year’s celebration and will continue the digital momentum for this year with virtual seminars, targeted media relations and marketing, strategic media partnerships and activations. social media and influencer dynamics. All activities aim to educate the media, commerce and consumers on how to identify authentic Prosecco DOC, showcase the versatility and pairing of each and present the growing category of Prosecco DOC Rosé.
Last year’s NPW reached over 148 million consumers and saw more than 500 stores participating in nationwide retail and e-commerce promotion. Business partners reported significant increases in sales during the 2020 promotion, from + 21% to + 274% compared to the same period of the previous year. U.S. consumers continue to turn to Prosecco DOC for its palatable palate and affordability, as evidenced by Prosecco’s continued momentum in 2021 as retail dollars in IRI channels have jumped 38% in one year. Additionally, Prosecco’s off-site volume increased 26.5% in the 13 weeks ending March 27, according to Nielsen.
“We are very pleased to present the Prosecco DOC Rosé category at the fourth annual National Prosecco Week,” commented Stefano Zanette, President of the Prosecco DOC Consortium. “As we cautiously approach a global reopening, we are delighted to see the personal celebrations that Prosecco DOC and Prosecco DOC Rosé are meant to accompany, safely resume. We build on the success of last year’s National All-Digital Prosecco Week to connect with more retailers, strategic partners and ultimately more Prosecco enthusiasts in the United States, who continue to grow in numbers at As wine drinkers discover and explore the diversity within Prosecco DOC and its ever-evolving and ever-timeless sense of flavor, its festivities and diverse food-wine pairing options, even for the most demanding palates.
For the first time ever, National Prosecco Week will have its own online store, where consumers can search and purchase Prosecco DOC from local and national retailers. This year, National Prosecco Week is teaming up with wine trade media publications, SevenFifty and VinePair, to educate the business and consumers through online ads, social media promotions, and dedicated articles. , retail incentives and more, as well as strategic partnerships with 3 × 3 commercial marketing agencies and La Ruche de la Ville.
Additionally, Grand Reserve Mastercard will serve as the official credit card sponsor of NPW with various promotions and offers for cardholders.
Prosecco DOC invites retailers to participate in this national celebration by hosting in-store or digital promotions, educational seminars, virtual tastings, leaflets and discounts. The following renowned Prosecco DOC producers are participating in this year’s campaign: Anna Spinato, Antonio Facchin & Figli, Astoria, Biancavina, Bottega, Botter, Cantina Pizzolato, Cavit, Domus Picta, Fantinel, Gancia, La Gioiosa, La Marca, Le Contesse, Masottina, Mionetto, Piera 1899, Pitars, Ruggeri, Tenuta Sant ‘Anna, Torresella, Trevisiol & Figli, Val d’OCA, Valdo, Villa Sandi, Voga, Zardetto and Zonin.
“We are delighted to participate in National Prosecco Week againSays Doug Jeffirs, wine sales manager at Binny’s Beverage Depot, Chicago’s largest wine retailer. “Prosecco DOC is a fan favorite and we have seen it through our sales, which increased by over 21% during National Prosecco Week last year, compared to the same week in 2019. ”
Participating retailers will receive dynamic and educational POS material to spark consumer interest in the promotion. Additional benefits for retailers include advertising support with National Prosecco Week key media partners, social media marketing, press support, and digital marketing. All partners will be featured on the National Prosecco Week website (www.casaprosecco.com).
For more information on National Prosecco Week and how to participate, please contact Amanda Torres ([email protected]) or Stefan Sigurðsson ([email protected]) by Colangelo & Partners (www.colangelopr.com), the reference agency in the United States for the Prosecco DOC Consortium. To stay informed of upcoming events and promotions, follow Prosecco DOC on Facebook (@proseccodocusa), Instagram (@proseccodoc_usa), and the official American website of the Consortium, www.casa prosecco.com.
About the Prosecco DOC consortium:
Prosecco obtained the status of Controlled Designation of Origin on July 17, 2009, and the Prosecco DOC Consortium (Consorzio di Tutela della Denominazione di Origine Controllata Prosecco) was created on November 19 of the same year to coordinate and manage Prosecco. DOC. The organization brings together the different groups of industrialists – wineries, individual and associated winegrowers, producers of still wines and sparkling wines – to ensure the continued development of the appellation and compliance with production rules.
About Prosecco DOC:
Prosecco DOC wines are available in Spumante (sparkling), Frizzante (sparkling) and Tranquillo (calm) varieties. The wines are made mainly from the Glera grape, which has been native to northeastern Italy for thousands of years, and can be combined with a maximum of 15% of the following grape varieties: Verdiso, Bianchetta Trevigiana, Perera, Glera lunga, Chardonnay , Pinot Bianco, Pinot Grigio and Pinot Néron. Prosecco Frizzante and Spumante varieties get their famous bubbles using the secondary fermentation production method, bottled under high pressure after fermentation in bulk vats called autoclaves, as opposed to the traditional method, which bypasses autoclaves and is used to d ‘other varieties of sparkling wine. The end result is a brilliant straw yellow wine with fine and persistent perlage and aromas of white flowers, apple and pear. It is fresh and elegant on the palate with a moderate alcoholic strength.
Since August 11, 2020, the competent bodies (Italian Ministry of Agriculture) have authorized the production of Prosecco DOC Rosé, composed of at least 85% Glera and 10-15% Pinot Nero only in the Spumante version (sparkling ) and with the styles dryer (from Brut Nature to Extra Dry). Prosecco DOC Rosé undergoes a second longer fermentation in autoclave (60 days against 30 days for Prosecco DOC), has a pale pink color and a fine and persistent perlage, and presents aromas of white flowers, notes of apple and wine. citrus, and scents of strawberry and raspberry. For more information on Prosecco DOC and Prosecco DOC Rosé, visit www.casaprosecco.com.
About Colangelo & Partners
Colangelo & Partners (www.colangelopr.com) is the leading wine and spirits integrated communications agency in the United States, sought after by the biggest brands and industry players for the quality of their results, their creativity and their return on investment. Colangelo & Partners professionals work with integrity and passion to influence how the American public perceives their clients: Gain consistent, high-quality, positive media coverage; organization of signature events; strategize and execute remarkable digital campaigns; and the implementation of business programs that strengthen relationships within the industry. Colangelo & Partners’ clientele includes immediately recognizable global brands and passionate and promising winemakers and distillers; regional and national institutions; and innovative technology and e-commerce companies in the alcoholic beverage sector.