The Italian trade agency announces the third edition of the public relations campaign aimed at broadening American trade and consumer knowledge of Italian spirits production

NEW YORK, September 6, 2022 /PRNewswire/ — The New York office of the Italian Commercial Agency (ITA), a government agency responsible for promoting Italian food, wine and other alcoholic beverages in the UNITED STATESannounces its partnership with Arnald NYC continue to educate American commerce and consumers about Italian spirits and maintain the high perception of “Made in Italy‘ top of the list in the press. This marks the third year of the Italian trade agency’s public relations campaign on Italian spirits in the United States.

As part of the program, ITA and Arnald will work together cohesively to continue to raise awareness of Italian spirits and the different spirit categories through strategic press outreach, product seeding and entertainment. media events.

This year, the Italian trade agency partnered with 12 Italian brands, all offering a wide variety of Italian spirits, to showcase and educate American audiences on the craftsmanship and authenticity behind them. The initiative aims to explore a diverse range of unique flavor profiles, such as lightness and brightness aperitif with Amari, rich in aromas and flavors of bread spices.

The campaign, which will run through the end of the year, is the perfect opportunity to also showcase the versatility of these well-known Italian spirits brands and their beloved products. Often associated with warm weather and summer vibes rather than the seasons of fall and winter, ITA and Arnald aim to help consumers transition into colder weather and the holidays, with cocktails from season.

About Italian Trade Agency

Since 1926, the Italian Trade Commission, with 79 offices around the world, has been the Italian government agency responsible for promoting trade between Italian companies and foreign markets. The Gastronomy and Wines department, based in New York Cityworks to increase awareness of Italian products in the United States by being the point of reference for trade and the press and by promoting Wine & Spirits through educational events, information materials, special events and specials.

About Arnald NYC

Arnald NYC is a boutique public relations consulting studio, based in New York City but with deep European roots, offering bespoke communication and PR solutions to individual clients. Arnald’s team likes to understand what matters to people and learn what turns them into fans of projects or products. Giulia Perovitch, the founder, is a public relations, communications and branding consultant specializing in communications and media relations at the intersection of the food, hospitality and luxury sectors. His multicultural background (New York and Italy) makes it open to innovation, creativity and intercultural dialogue.

Press contacts:

Giulia Perovitch [email protected]


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