Take that, Clooney: De’Longhi enlists Brad Pitt to tout his luxury coffee makers
High-end coffee makers have become a magnet for prominent Hollywood stars. Today, Brad Pitt joins the fray, featured in a new commercial for De’Longhi’s Dinamica Plus. It puts Pitt one-on-one with his friend George Clooney, who ran Nespresso. It also indicates a growing trend for Hollywood heavyweights to be less camera-shy when it comes to appearing in American commercials.
Fashion and spirits brands have had their fair share of top talent over the years, but now it looks like high-end coffee makers are the last hangout for the Hollywood elite.
Today, luxury coffee maker De’Longhi is launching its first global advertisement. It stars Brad Pitt taking an epic motorcycle ride in order to get the perfect beans for his Dinamica Plus coffee maker. The finale shows the actor having his “perfect moment”. The slogan for the Italian appliance, which costs $ 1,399.95, is “Perfetto from grain to cup”.
Pitt follows in the footsteps of George Clooney, who was the first adland barista on the A list. He started appearing in Nespresso commercials in 2006. But it wasn’t until 2015 that he launched his first Nespresso spot. in the USA. He was joined by his friend Danny DeVito.
The Oscar winner Pitt isn’t alone in his latest endeavor, either. The ad pairs La La Land director Damien Chazelle, cinematographer Linus Sandgren and composer Justin Hurwit with the actor.
“As De’Longhi searched for the perfect Ambassador to partner with, Brad Pitt was the obvious choice as there was a natural alignment between the brand and him on values, passion for coffee and having a strong global influence. reaching the same fans everywhere. ”Sonal Modi, senior director of integrated marketing, coffee category at De’Longhi Group, tells The Drum. “Additionally, with De’Longhi being the industry leader in the specialty coffee category, the ‘Perfetto’ campaign is a pivotal moment for the brand and reflects our commitment to passion and creativity as we continue to grow. , influence and celebrate the coffee routine in the world with the “perfect moment”.
The launch of its first global campaign comes after “extraordinary growth in recent years,” according to the company.
While stars doing overseas commercials were notoriously spoofed by Bill Murray in Lost in Translation, Pitt has been quite prolific in the United States as well. He appeared in a Heineken Super Bowl commercial in 2005. Prior to Hollywood fame, he infamously starred shirtless in a Pringles commercial. He’s also managed Levi’s, Honda, and Rolex, and appeared in a Toyota commercial that ran only in Asia (a la Murray peddling Suntory whiskey).
Pitt also recently starred in an advertisement for Miraval Rosé, which he co-owns with his ex-wife Angelina Jolie. Her other famous ex, Jennifer Anniston, has appeared in commercials for Aveeno and Smartwater. Then there’s Matthew McConaughey who stars in the Lincoln spots, as well as directing and starring commercials for Wild Turkey and his own Longbranch bourbon. Anthony Hopkins provided a star ride to Amazon Alexa. And, of course, everything Ryan Reynolds touches seems to turn to gold, ranging from Mint Mobile to Match.com.
It looks like the red carpet will only continue to get even more crowded in Adland.
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