S4 Capital acquires Italian marketing agency | New

UNITED KINGDOM / ITALY – Digital advertising and marketing services company S4 Capital has acquired Italian creative content marketing agency Miyagi and is merging the company with its digital production company Media.Monks.

The acquisition, which was completed for an undisclosed amount, will help expand S4Capital’s multimedia, digital and data content capabilities in Italy.

Miyagi’s founders – President Francesco Bragonzi, Francesco Menichini, Tommaso Marucchi, Felice Arborea and Giuseppe Azzone – and its 70 employees will all join Media.Monks after the acquisition.

Miyagi was trained in Milan 2013 and specializes in the strategy, design and production of end-to-end digital experience content.

Sir Martin Sorrell, Executive Chairman of S4 Capital, said: “We look forward to developing even stronger content, a practice in Italy to complement our data and digital media practice and form a basis for technology services, in us. building on the impressive success Miyagi has already achieved. owned and expanded our base in Western Continental Europe.

Victor Knaap, Managing Director of Media.Monks Europe, Middle East & Africa and Executive Director of S4 Capital, said: “Miyagi is significantly expanding our content practice in Italy, providing us with more in-depth creative, production and social capabilities than we can immediately implement. for our Italian customers.

“On top of that, Miyagi’s work and management team looks a lot like Media.Monks a few years ago, and we’ve been getting along since the first moment we met.”

Bragonzi said, “We are delighted to join Media.Monks and look forward to taking their disruptive model to the next level here in Italy.

“Being part of a company that shares the same vision that we have been following from the start was a unique and unmissable opportunity for us and we look forward to starting this incredible new adventure and sharing this new path with our clients.

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