PrettyLittleThing ad banned for portraying Travis Barker’s daughter…

10 August 2022, 10:45

The advertising watchdog has ruled that PrettyLittleThing “sexualized” the 16-year-old daughter of Travis Barker, Alabama, in one of their campaigns.

The Advertising Standards Authority (ASA) has ruled that a campaign featuring the 16-year-old daughter of Travis Barker, Alabama, broke the rules because it depicted her in a “sexualized” way.

Controversial images of Kourtney Kardashian’s stepdaughter appeared on the website in June to advertise her “Y2K edit clothing collection.”

Alabama is under 18 and the images were deemed to depict her in a “sexualized” way, and the ads were banned.

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Alabama pictured with her father Travis Barker and Kourtney Kardashian earlier this year.

Alabama pictured with her father Travis Barker and Kourtney Kardashian earlier this year.

Photo: Getty Images


One description for a revealing outfit read: “channel that teenage dream reality with barely there mini skirts”.

The reference to “barely there” and the suggestive nature of the pose were likely to be considered sexualized, the ASA ruled.

Additionally, they claimed that other images of Barker “sucking on a lollipop and clutching his chest” were likely to be construed as sexual.

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PrettyLittleThing responded to the decision that they “wanted to deliver a message of body positivity to encourage and empower young women to embrace their bodies and inspire confidence” by using Barker as their brand ambassador.

They added that they did not intend to sexualize Alabama and that all images were approved by the 16-year-old, and the images were posed in a style similar to her own Instagram account. .

“In light of the above, we considered that the advertisement depicted a person under the age of 18 in a sexual manner, and therefore concluded that it was irresponsible and violated the code,” the ASA concluded.

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Alabama pictured at the premiere of Hulu's The Kardashians earlier this year.

Alabama pictured at the premiere of Hulu’s The Kardashians earlier this year.

Photo: Getty Images


Alabama, 16, is the daughter of Blink-182 drummer Travis Barker. He married Kourtney Kardashian in May 2022 in Italy.

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Travis Barker shares his two children with model and actress Shanna Moakler.

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