Pluto TV launches in Italy in October |
September 22, 2021
ViacomCBS Networks International (VCNI) has announced that Pluto TV, the free streaming TV service, will launch in Italy on October 28.
With more than 52 million monthly active users worldwide in 25 countries on three continents, Pluto TV will be Italy’s first free ad-supported television service (FAST) and will complement Paramount + when the streaming service launches. premium in Italy in 2022.
“ViacomCBS is rapidly expanding its global streaming footprint, connecting consumers to a vast library of quality content on free and paid platforms around the world,” said Olivier Jollet, senior vice president and general manager of Pluto TV. “With Pluto TV and soon Paramount +, our diverse ecosystem will transform the Italian streaming market. ”
Pluto TV will be available for free wherever Italians broadcast, with no registration required. The service will launch on mobile through iOS and Android, desktop and Smart TV (CTV) devices, such as Samsung Tizen, LG Smart TV, Amazon Fire TV, Android TV and Chromecast, and select channels on Samsung TV Plus. Sky Media will be Pluto TV’s conventional advertising business partner in Italy.
“We are delighted to extend our partnership with ViacomCBS, extending our bouquet of innovative advertising solutions to Pluto TV. This further strengthens Sky Media’s portfolio in terms of digital platforms, audience and content, ”commented Evelyn Rothblum, executive vice president of advertising, partnerships and distribution for Sky in Italy and Germany.
“As an advertising sales partner, our long-standing relationship with Sky in Italy will continue. The launch will provide the Italian public with a strong offering while positioning ViacomCBS to generate significant growth in our global streaming and content strategies, ”added Olivier Jollet, Senior Vice-President and General Manager of Pluto TV.
When it launches, Pluto TV in Italy will offer 40 original themed and curated channels across multiple genres, including Movies, TV Series, Reality, Children’s Intellectual Property, Lifestyle, Crime and Comedy. The content includes iconic titles from the ViacomCBS library, in addition to titles from over 50 third-party content partners, such as Paramount, Lionsgate, Minerva, KidsMe, Banijay Rights, Cineflix Rights, among others. Additional partners will be announced shortly.
Selected channels available at launch include Pluto TV Azione, Pluto TV Cinema Italiano, Pluto TV Drama and Pluto TV Real Life. Viewers will also be offered children’s content and comedy, games and extreme sports channels.
Pluto TV is already available in the US, UK, Europe and Latin America.