New in Peach: Send Ads to Netflix
Peach participates in the launch of Netflix Basic with Ads
LONDON, November 4, 2022 /CNW/ — Peach, the global leader in video ad serving and workflow, has announced support for Netflix’s new ad-supported service, Basic with Ads.
To coincide with the launch of the service, Peach has launched new destinations allowing customers to stream ads on Netflix in multiple territories including the UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with more to follow. Peach provides a connected advertising workflow, allowing clients to deliver their ads to Netflix directly from the editing suite, while ensuring the highest possible quality, formatting and accuracy..
Doug ConleyChief Product and Technology Officer at Peach, said: “This is a pivotal moment for television advertising. growing rapidly in the UK* and the rest of the world, and we expect growth to accelerate further driven by ad-supported levels such as Netflix.
“Netflix’s Basic with Ads will bring new audiences to our customers in a premium environment, creating opportunities for more addressable and premium content. We are extremely proud to be playing a part in this and would like to thank the Microsoft Advertising and Xandr teams for their continued collaboration and our commitment to make this launch a success.”
Peach will continue to work with Microsoft Advertising and Xandr to further improve client workflows, connecting advertising content directly from the global producer and agency community to premium delivery channels, resulting in a seamless and High quality.
Peach’s global video ad management platform manages global advertising content and facilitates collaboration between brands, agencies and media owners globally. Since 1996, Peach has revolutionized the way advertising is distributed and powered the world’s most ambitious creative. Broadcasters around the world trust Peach every day. Operating in over 100 countries around the world, Peach technology has revolutionized advertising industry workflows, replacing laborious manual tasks with automated processes and delivering efficiency, visibility and security. Its technology simplifies complex ad delivery processes and ensures that all ads arrive at their destination in perfect condition.
*© Spark Ninety 2022
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For further information: Rosanna Head, [email protected]+44 (0)7714 308 614