What was once unthinkable is now happening: Netflix is rolling out a cheaper streaming plan that includes ads.
Netflix originally announced that its ad-supported plan wouldn’t arrive until early next year, but now we’ve learned that the new “Basic with Ads” tier will launch much sooner than expected.
So how much will Netflix cost with ads and when exactly will it arrive? Here’s what we know.
When will Netflix’s ad-supported plan arrive?
Netflix’s Basic with Ads plan will officially launch on November 3 at 9 a.m. PT.
That’s several months ahead of Netflix’s publicly stated “early 2023” goal for its ad-supported tier rollout. But internally, Netflix executives had been pushing for a “late 2022” launch. the windowaccording to reports.
How much will Netflix cost with ads?
Netflix Basic with ads will cost $6.99 per month for a single stream, which is $3 per month less than its cheapest ad-free plan.
In some context, Paramount+ and Peacock Premium (which, confusingly, are ad-supported, compared to the ad-free Peacock Premium Plus) each cost $4.99 per month, while ad-supported Hulu costs $6. $/month.
Meanwhile, HBO Max with ads costs $10 per month, while Disney+ will charge $8 per month for its next “with ads” plan.
As it stands, Netflix’s cheapest ad-free plan currently costs $9.99 per month for a single stream.
Will Netflix with ads offer 4K HDR video resolution?
No. Instead, Netflix Basic with Ads will stream up to 720p video quality, which counts as HD but not “full-HD” (or 1080p).
Currently, only Netflix’s most expensive plan — Premium ($19.99 per month) — offers 4K HDR streaming, with four streams per household. The Netflix Standard package at $15.49 per month includes two 1080p streams.
Meanwhile, Netflix’s $9.99 per month Basic plan ($9.99 per month) only offers one 480p stream – for now. That will change in November, when Netflix Basic users will get a bump up to 720p, just like the Basic with Ads plan.
Like Netflix, most other streamers restrict their 4K HDR streams to subscribers ad-free, although this isn’t a universal policy; Paramount+, for starters, Is allow ad-supported subscribers to stream in 4K.
How many commercial breaks will Netflix with commercials have?
Netflix Basic with Ads subscribers will need to spend 4-5 minutes of ads per hour, with ads playing at the start and during the videos. Each advertisement will last 15 or 30 seconds.
That 4-5 minutes per hour figure is roughly in line with Netflix’s competitors. For example, HBO Max’s “with ads” version averages about four minutes per hour, while Peacock averages about five minutes per hour.
Will Netflix with Ads offer the same content as Netflix without Ads?
No not all. Netflix licenses many of its movies and TV shows to third parties, and those deals will need to be renegotiated before Netflix can insert ads into those videos for streaming.
According to Netflix co-CEO Ted Sarandos, the “vast majority of what people watch on Netflix” would be available “today” on an ad-supported offering, but “not all of it”. That said, Netflix is in talks with its providers to “delete additional content.”
Incidentally, it’s almost certain that Netflix original shows, such as Stranger Things, Ozark, and the witcherwill be available for ad-supported streaming from day one.
Will ad-supported Netflix offer downloads for offline viewing?
One of the best perks big streamers offer is the ability to download their videos for offline viewing, perfect for watching your favorite series on a long flight or when you don’t want to go over your data cap.
Unfortunately, but unsurprisingly, Netflix won’t let Basic with Ads subscribers download videos for offline viewing.
Indeed, the practice of streamers banning ad-supported users from uploading videos is pretty much the norm, and that includes Paramount+, which is otherwise quite liberal with its ad-supported features.
Where will Netflix with Ads launch first?
Besides the United States, Netflix Basic with ads will launch on November 3 in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the United Kingdom.
Since Netflix is available in over 190 countries, we expect Netflix Basic with Ads to debut in many more territories in the coming months.
Why is Netflix launching an ad-supported plan?
Netflix lost subscribers in the first and second quarters of 2022, ending a decade of growth and sending Netflix’s stock price plummeting. And while Netflix is ubiquitous in North America, it’s struggling to gain traction in the rest of the world, where it faces fierce competition from cheaper streaming services.
Meanwhile, Netflix’s rapidly growing competitors including HBO Max, Disney+, Paramount+, Peacock and Hulu all have – or are preparing to roll out – their own cheaper ad-supported plans, all of which are currently lower. to Netflix’s cheapest ad-free plans.
So while not too long ago Netflix execs scoffed at the idea of cheaper ad-supported packages, the company abruptly changed course once it became clear that its Growth, once seemingly unstoppable, had stalled.