Netflix rolls out Basic with ads

Netflix’s “Basic with Ads” plan is rolling out today (November 3) in 8 territories: UK, Australia, Brazil, France, Germany, Italy, Japan, Korea and the United States.

Netflix Basic with Ads is an ad-supported subscription plan that allows subscribers to watch movies and TV shows at a lower price. With this plan, viewers can stream Netflix in HD video quality (up to 720p) on one supported phone, tablet, computer, or TV at a time. Subscribers also get access to Netflix games without any ads.

Ads will run before or during most TV shows and movies. Viewers can expect to see an average of 4 minutes of ads per hour. Some movies and TV shows will not be available in the tier due to licensing restrictions (and may be identified via a lock icon), and downloads are not included.

In the UK, pricing for the basic ad tier starts at £4.99 per month and will be available from 4pm.

The advertising level is already available in Mexico and Canada (since November 1) and will be rolled out in Spain on November 10.

In a blog post, Jeremi Gorman. President of Worldwide Advertising at Netflix, said:We are excited to begin rolling out a new plan at £4.99 per month from today in the UK. Basic with ads – a plan with everything people love about Netflix, at a lower price, with a few ads in between – complements our existing plans and gives consumers more choices to access the movies and shows people are talking about right now.

We couldn’t have done this without our advertising partner Microsoft and the many advertisers around the world who choose to run their ads on our service. While there are no official launch partners or category exclusivity, the Tiffany & Co. ad featuring Beyoncé was the first ad ever to air on the service in Canada on Nov. 1. Members in twelve countries can expect to see ads from many of the world’s most recognized brands, such as GM, L’Oreal, McDonald’s, LVMH, Subway, Target, Heinz and Carnival Cruises. In the UK there will also be nationally recognized brands such as HSBC, T-Mobile, GoCompare, Lidl and Ernest Jones. It’s still early days, but it’s great to see the interest from the ad community and we couldn’t be more excited about what’s to come. We will continue to learn and improve the experience over time,” he added.

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