Netflix opens Italian office – Media Play News
May 9, 2022
Netflix’s international charm offensive continues. The subscription streaming video giant has opened an Italian office in Rome, with plans to increase local content production.
The move comes after the service reported a net loss of 200,000 subscribers worldwide in the first quarter, ending March 31. The streamer lost 300,000 subscribers in Europe, the Middle East and Africa. This prompted co-CEO Reed Hastings to board the company jet and personally greet the Italian press.
“Today we celebrate our new Italian home, our growing business in Italy, the creative community we are so honored to be a part of, and all the fantastic Italian stories on our next list,” Hasting told Italian media. “The breadth and variety of our Italian slate perfectly represents our ambitions – new series, films, documentaries and unscripted shows from Italy’s most prestigious creators and exciting new voices. Made in Italy stories watched by the world.
Subscribe HERE FOR FREE Media Play News Daily newsletter!
Hastings explained that his longtime Italian connection began 15 years ago when he moved his family there for 12 months while running Netflix’s DVD-by-mail rental business.
“I was so amazed to come and visit here,” Hastings said. “At the end of this year, we had so many great memories.”
Netflix Original Italian Content Includes A Waiting Series Based On The Classic Novel Il Gattopardo; holiday series i hate christmasan unnamed animated series and a show about the biggest lottery scam in Italian history.
Netflix original Italian movies include Stealing Mussolinithe revenge movie My name is Vendettaand romantic comedies Love & Gelato and Under the Amalfi Sunm Other content includes Fremantle’s “Wanna” documentary series, “Running for the Truth: Alex Schwazer” walking documentary, and “Summer Job” reality series.
Current Italian Netflix series include “Lidia Poet”, “Brigands”, “The Lying Life of Adults”, “Tutto Chiede Salvezza”, “Framed! A Sicilian Murder Mystery”, “SKAM Italia” and “Di4ries”, among others.