MGID acquires the Italian company Metup Native Srl
MGIDthe global advertising platform, on March 30, 2022, announces the acquisition of a majority stake in Metup Native Srl, one of the leading native advertising networks in Italy, previously owned by Met. This agreement marks the latest step in MGID’s global expansion plans.
MGID entered the Italian market by partnering with Metup in 2019. Leveraging Metup’s technology, data and expertise has enabled MGID to enhance its native offering for advertisers and publishers in Italy. So far, the collaboration has enabled MGID to expand its reach in the region to more than half (55%) of Italy’s digital audience, through partnerships with leading publishers such as liberoquotidiano.it, ilfattoquotidiano.it, ilfoglio.it, iltempo.itand gds.it.
MGID CEO Sergii Denysenko commented: “This is our first acquisition, but certainly not our last. We are constantly on the lookout for leading ad technology companies that can complement our product offering in local markets. Our purchase of Metup Native was an easy decision because not only does the company share the same values as MGID, but their market knowledge – and presence – is extremely impressive. We look forward to continuing our work in the Italian market and further developing our partnerships with our customers. »
Shahram Bahadori, CEO of Metup Native Srl, said, “Joining MGID is an important milestone for Metup. We look forward to enhancing MGID’s current position in Italy with our expert team, market knowledge and differentiated product offering to provide unparalleled service to our publisher and advertiser partners.