Marketing trends for December 3, 2021

Week number

3%: Average spending declined, to $ 301.27, from a year ago for the five-day shopping weekend starting with Thanksgiving and extending through Cyber ​​Monday, according to the National Retail Federation. In recent years, Black Friday has lost its relevance as consumers start shopping earlier than ever before, especially this year due to supply chain issues.

Quote of the week

“It’s more about celebrating than responding to a problem, it’s more about meeting needs. —Tracee Ellis Ross, actress and entrepreneur, on creating the Pattern beauty brand for naturally textured hair, speaking at the Ad Age Next: CMO Conference this week. She added: “There is no problem, it’s just that we need the support.”

Moving

Serta Simmons Bedding has promoted Jen Daly to Director of Marketing. She had been Marketing Director of Tuft & Needle, the consumer mattress brand in the Serta portfolio. Daly’s rise comes as Commercial Director Melanie Huet expands her responsibilities to include both d-to-c and commercial branding initiatives.

Sensical, a streaming service aimed at children, has hired Sharon Kroll Cohen to lead marketing. She was previously Executive Vice President of Nickelodeon Experiences.

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