Live in Italy magazine focuses on


MIAMI, May 26, 2021 (GLOBE NEWSWIRE) – Shortly after the Prime Minister of Italy announced a plan to reopen Italy to foreign travelers, the South Florida-based tourist information site, Live magazine in Italy hit a record high level of website traffic. Over 23,000 page impressions in the past week indicate pent-up demand for trips to he Bel Paese. However, as the door to the tourism industry opens, plans to continue traveling without jeopardizing business and the environment will need to be considered. Live in Italy magazine aims to connect travelers or people wishing to live in Italy with locals so that they can experience the real Italy. In addition, offer a personalized marketing strategy accessible to all sizes of businesses.

“Live in Italy Magazine is my pandemic and passion project,” comments Lisa Morales, founder and editor. “The idea for the magazine arose out of a conversation about how to give exposure to small and large Italian businesses affected by the closure of the tourism industry during COVID.”

As a result, the small team created a 360 digital marketing platform that includes a website; digital magazine; Youtube channel; social media; and audio interviews currently available on SoundCloud, but which will eventually turn into a podcast. This strategy goes far beyond SEO and the goal is to tell compelling stories and deliver in-depth video interviews.

The contributing authors come from Florida, New York, Cozumel, the United Kingdom and the Italian regions: Piedmont, Lombardy, Veneto, Emilia-Romagna, Umbria, Lazio and Sicily. Most of the articles are in English and some are offered in Italian because after the United States the second largest readership comes from Italy. While the remaining readers come from English-speaking countries, the largest growing audience is that of Italian descendants living in Argentina. Morales plans to add a Spanish translation to the website.

Format includes:

Chat with an expat: Interviews with foreigners now living in Italy and giving back to the local economy. The magazine’s first YouTube interview with New Yorkers Ashley and Jason Barter, who run La Tavola Marche hostel and cooking school in Le Marche, has been viewed over 32,000 times. Other popular interviews have been with filmmaker, Kylie Flavell of Australia; Ohioan, Katie Quinn (author of Cheese, Wine and Bread: Discovering the Magic of Fermentation in England, Italy and France); Podcast, Rafael Di Furia; Katie Harris (UK) from Easy Italian; and Chantelle Kern (Canadian) co-founder of The Italian On Tour.

Real Estate and 1 Euro Houses: Real Estate Stories have been viewed approximately 32,000 times in the past 90 days and an article on 1 Euro Homes has attracted many requests from the magazine’s website and social media.

Living in Italy: Marco Permunian from Italian Citizenship Assistance discusses Italian citizenship by descent and the many benefits of acquiring it. Readers can also take a virtual Italian lesson.

Food and wine: What better way to learn about regional Italian cuisine and its history, as well as native grapes and boutique vineyards than the Italians? The food and wine writers of Live in Italy magazine are certified experts.

Top 8: In an effort to support the local, Live in Italy features some of its new Instagram followers in a monthly roundup. Follow and tag @liveinitalymag for consideration.

“My passion project has become their passion project,” concludes Morales. “The magazine quickly evolved into a story of the Italian people. The amount of stories that are waiting to be told by both our writers and the people we interview cannot be exploited! I am touched by the emails, direct messages and social media conversations we receive every day. “

Live in Italy magazine offers personalized advertising packages and in-house content creation services at special prices, by the end of 2021. They will work with companies to develop an affordable marketing program. For information, email [email protected]. Send story ideas to [email protected]. Browse website, digital magazine, video interviews on Follow @liveinitalymag on social media and YouTube.

About Lisa Morales

Lisa Morales has over three decades of marketing, public relations and journalism experience that began in her hometown of Toronto, Canada. She owns Allegory PR Services, a boutique public relations and marketing agency, and is the public relations and social media manager for Pace Advertising. She formed Live in Italy magazine in September 2020 and acts as editor-in-chief while continuing to write for a variety of visual arts and travel publications. Seeking solace in her marketing life, Lisa cooks and blogs about her food and wine pairing adventures, travels and artistic escapes. She continues to study visual arts and photography online, is WSET 2 certified with distinction, and a member of the International Food Wine Travel Writers Association.

Media contact: Lisa Morales, 786.440.6552, [email protected]

The photos accompanying this announcement are available on (Photo 1: Moped in front of a typical Italian store. © Shutterstock License) (Photo 2: Lisa Morales, founder of Live in Italy Magazine © Michelle Van Tine Photography)

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