James Bond bosses faked Sean Connery casino win to secure first 007 movie success

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That’s enough to leave any Bond fan shaken and a little restless … the movie bosses faked Sean Connery winning thousands of pounds at a casino to make sure his first 007 movie was a hit. .

When the then-unknown actor broke the bank playing roulette, the story made headlines around the world just as Dr. No hit theaters.

Connery, sitting in a casino in Italy, put all his money – James Bond style – on No 17 and saw his number come up three times in a row, apparently earning several billion lire.

But an unearthed interview with former Bond publicist Jerry Juroe revealed that Connery’s casino success was rigged and part of an orchestrated European campaign to advertise Dr No and then it was a little known star.

Juroe said it was all a hoax and Connery was in on it.

He said: “The main publicity we did in Europe was to take Sean on his first promotional tour of Italy.

“We did a publicity stunt at a play station just outside Turin on the Italian side of the Swiss Alps.

“The idea was that this unknown British actor named Sean Connery was going to break the bank. We did and it hit the wires and broke in New York like a front page story.

“The stunt was easy to do because the wheel was rigged, the bets were rigged and for a brief period of time Sean – along with one or two other people who were integral to the operation – was sitting there winning. money until he literally broke the bank.



Sean Connery reportedly won 17 million lira at roulette in Italian casino

“It wasn’t that hard but, I have to tell you, as soon as it was handed over, the money was returned. It was quite a few billions of lire.

“Not millions – billions.”

The revelations, a year after Connery’s death, are featured in Paul Duncan’s new book The James Bond Archives, which has had exclusive access to archival footage held by the production company behind the Bond films.

To this day, movie and gambling websites record the incredible story of January 10, 1963, when the actor broke the casino bank and was photographed with a stack of chips.

Filming had already started on the second Bond film, From Russia With Love, before Dr No was released in America in May of that year.

Ironically, Dr No has the first casino scene where Bond wins and Connery – who died at the age of 90 on October 31 of last year – can say for the first time the classic line, “The name is Bond, James Jump”.

given unlimited access by Eon Productions to their Bond archives.

Duncan spent two years browsing over a million photos, drawings, storyboards and other production media after

His book, published by Taschen, gives the most comprehensive account of the making of each film, including behind-the-scenes stories from the cast and crew.

Duncan, 57, said: “Being allowed to browse through Eon’s entire archive was a wonderful privilege.

Jerry Juroe passed away recently, but in the archives there were behind-the-scenes interviews that had been kept, of people who were there when the movies were made, telling their wonderful stories, and a lot of them are in my book. “

“Sean was a wonderful Leap. He had that kind of sardonic spirit that he brought to the character that really connected with people when his movies came out.

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