Italian producer pairs jewelry appeal with its premium proseccos

Produced both as a traditional Prosecco DOC and also Prosecco DOC Rosé, Brilla! was born from the idea of ​​associating Prosecco with one of the greatest Italian expressions of style and elegance: jewelry.

This is certainly one way that makes these Proseccos, made by Italian producer Botter Wines, stand out.

Per Botter’s marketing material: “Bubbles, little gems of life, embody the priceless and unique moments we share with our friends, family and partners. These are the diamonds inscribed in the bottle.

“In the past, jewels were used to adorn the crowns worn by nobility, today they are forged in a bottle of Prosecco. Shine! is a receptacle of Italianness. Each Prosecco bubble represents a unique moment that makes your life more precious. Every time you open a bottle of Brilla! the magic of Italy unfolds.

Here is some additional information about these unique bottles and the wines that were supplied Mauro Bonetti, Commercial Marketing Director at Botter SPA

Q, Tell me about the origin of the idea for the bottle.

A, The idea was born from the intuition of Annalisa Botter. His desire was to “dress” our best Prosecco DOC in an extraordinarily cheerful way, celebrating the Italian essence of life. Therefore, we decided to create a bottle with a design that reflects this idea, using jewels and diamonds.

Jewels that shine like the joy of every Italian when sharing a glass of Prosecco with other people.

Q. With so many Proseccos on the market, is this the main way to differentiate your Prosecco from others?

A, certainly. Our bottle stands out and distinguishes itself from many others. Its ability to be easily recognizable is part of what makes it so popular.

However, even the attention that after each harvest our winemakers devote to selecting the best supplies, combined with extreme care and patience during the winemaking processes, give our Prosecco a recognizable sensory profile that is appreciated by consumers around the world. whole world.

The combination of these two factors contributes to Brilla’s familiarity with consumers and retailers in all major Prosecco markets around the world.

Q, I keep reading about how the popularity of Prosecco keeps growing. I see reports like this: in 2017, Prosecco accounted for almost 20% of all bubbles sold worldwide. Since the start of Covid-19, the popularity of Prosecco has grown even further: in May 2020, takeaway sales of Italian sparkling wine increased by 39% compared to the same period last year. Why ? What makes it so popular and what do you notice from the demographics in terms of interest?

A, The worldwide success of Prosecco in all distribution channels – retail, On Trade and e-commerce – is in our view the result of several factors. A key role is played by Prosecco’s strong identification with the Italian lifestyle, considered by many to be the norm for those who like to enjoy life’s beautiful, simple moments with lightness and mindfulness.

Say Mauro Bonetti of Botter: Our cellar team is constantly on the lookout for innovation. Our challenge is to continue to improve the quality of our wines.

The second factor, but no less important, is the ease of drinking Prosecco: the light, refreshing, balanced and fruity profile makes it suitable for all occasions and all modes of consumption. From aperitif to dinner, through summer and daytime consumption. By the glass or even mixed in some very successful cocktails like the Spritz. That’s why it’s so popular with people of all ages and types. Finally, another success factor is the excellent price-performance ratio. Which – be careful – does not mean that Prosecco is cheap. This means that it manages to be very attractive because at a sober and unpretentious price it guarantees moments of great pleasure. An affordable luxury treat.

Q, In general, has the manufacturing process stayed pretty much the same over the years? And from harvest to bottling, how long does it take?

A, Our wine team is constantly looking for innovation. Our challenge is to continue to improve the quality of our wines. To further contribute to its recent international success, innovation in our Prosecco is represented by the arrival of Prosecco rosè. Shine! The rosé obtained results well above expectations thanks to its unique taste and the beauty of its bottle. In addition to doc and rosé, we are also launching Asolo Prosecco Superiore DOCG, a premium appellation located in the extremely suitable territories of the Asolo hills. As part of the Venetian hills, Asolo is an enchanted village that presents ideal conditions for the production of top quality wines. Depending on the process from vine to bottle, it takes a few months: the freshness and lightness of Prosecco [core strengths of the appellation] come from a very precise but rather short winemaking process, able to preserve the acidity and the refreshing aromas typical of the Glera grapes.

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