Italian producer Cattleya and ITV Studios launch Spanish label Cattleya Producciones



Italian producer Cattleya and ITV Studios launch Spanish label Cattleya Producciones

Famous TV director and producer Arturo Díaz appointed managing director

London, Rome, Madrid, April 28, 2021 – Leading Italian producer Cattleya, part of ITV Studios, will launch a new production company in Spain called Cattleya Producciones. It will be ITV Studios’ first script production company in Spain and will specialize in the creation and production of high-end drama for Spain and the global market.

Located in Madrid, the new label will be headed by General Manager Arturo Díaz. He’s from Netflix, where he was director, Local Language Originals, focused on Spanish-speaking series, for almost five years. During this time, Arturo worked on Las Chicas de Cable, Netflix’s longest-running non-American series, Elite and Memorias de Idhún in Spain; Club de Cuervos, Diablero and the reboot of Rebelde in Mexico and El Robo del Siglo and Frontera Verde in Colombia, among others.

Arturo will be responsible for creating the new line of premium scripted content from Cattleya Producciones. Before Netflix, he was Content Manager at Dynamo Producciones, Producer at Sangre Films and Development Executive at NBCUniversal Media.

Cattleya Producciones will be overseen by Cattleya Founder and Co-CEO Riccardo Tozzi alongside his Co-CEOs Giovanni Stabilini and Marco Chimenz and by Lisa Perrin, Managing Director, International Production, ITV Studios. ITV Studios will distribute all of its drama series internationally.

The opening of the label is the latest step in ITV Studios’ ambitious expansion of its international screenwriting business, as it aims to further meet the demand for high-end European drama in Spain and around the world.

Arturo Diaz said: “Being at the forefront of expanding Spanish storytelling to a global audience has been absolutely exciting and every day I see how many other avenues and possibilities there are for Spanish speaking talent to work on. on series and films that have an impact on Spain. , Latin America and the rest of the world. Having ITV Studios and Cattleya as companions on this journey, with their incredibly successful experience and network of contacts, opens up even greater opportunities for creators to tell their stories. “

Riccardo Tozzi, Founder of Cattleya, added: “Spain, in fact everyone Spanish speaking, is incredibly rich in creative talent. Over the years, we have co-produced many films with Spanish partners and have had the pleasure of working with some of their biggest stars, such as Penelope Cruz, Victoria Abril and Aitana Sánchez-Gjión. More recently, we shot part of Gomorrah in Spain, without forgetting ZeroZeroZero, which was largely shot in Mexico, and working in these territories has artistically enriched our productions. ITV Studios is giving Cattleya this opportunity to work on Spanish productions – it’s like a dream come true for us. We are also extremely fortunate to have Arturo Diaz as Managing Director to guide Cattleya Producciones in this dynamic, but also very competitive market.

Lisa Perrin, Managing Director, International Production, ITV Studios, said: “ITV Studios has long had ambition to work in the Spanish script market. Spain is renowned for its creativity and storytelling. There is nothing better than starting this production company, Cattleya Producciones, with the dream team – Cattleya and Arturo and I can’t wait to work on some exciting new projects with them.

Cattleya Producciones will seek to employ a team based in Spain, which will be supported by ITV Studios and Cattleya’s headquarters in Rome. Cattleya’s recent global successes include: Sky’s groundbreaking series and Italy’s biggest television export, Gomorrah; Netflix’s very first Italian original series, Suburra, chronicles the difficult alliances between members of organized crime, politicians and Vatican brokers; Sky, Canal + and the critically acclaimed cocaine trade drama ZeroZeroZero; and Petra, based on the popular novels by Alicia Giménez-Bartlett, which was the highest-rated Italian Sky Original of recent years. Part of the group is also Think Cattleya, the Italian leader in advertising production, who has produced some of the most prestigious commercials of the last decade, in collaboration with renowned directors such as Sam Mendes, Frank Miller, Matteo Garrone and Stefano Sollima.

Cattleya Producciones joins a number of high-end European labels within ITV Studios, the leading production and distribution group. These include the famous world scripted producers Cattleya in Italy (Romulus, Gomorrah, Suburra, ZeroZeroZero), Apple Tree Productions in Denmark (Equinox, Blackwater), Tetra Media Studios France (Balthazar, Paris Police 1900), World Productions (Bodyguard , Line of Duty, The Pembrokeshire Murders) and Mammoth Screen in the UK (The Serpent, Poldark).


Notes to Editors

ITV Studios is a world renowned creator, producer and distributor of programs that people can’t get enough of. We connect millions of people every day and shape and reflect the world they live in, we are more than television.

ITV Studios is home to some of the best creative minds, creating over 8,400 hours of original programming on 55 production labels. Our global footprint spans 13 countries including UK, US, Australia, France, Spain, Germany, Nordic countries, Italy and the Netherlands and our distribution business Global sells our catalog of over 46,000 hours to broadcasters and platforms around the world.

ITV Studios is part of ITV PLC, which includes the UK’s largest commercial broadcaster.

About Cattleya

Cattleya, one of Italy’s leading independent film and television producers, has directed over 70 theatrical feature films and numerous television series. In recent years, Cattleya has focused its slate primarily on the production of television series, developing projects for national and international markets. Series like Gomorrah and Romanzo Criminale, acclaimed by audiences and critics alike, have placed Cattleya among the top European producers, enabling the company to create internationally renowned shows such as Suburra, ZeroZeroZero, Summertime and Romulus. In 2017, ITV Studios, the UK’s largest production and distribution company, acquired a majority stake in Cattleya.



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