Inter Milan squad with content king LeoVegas is no bet

Serie A giants Inter have teamed up with mobile gaming giants LeoVegas.

Inter Milan’s season surprisingly got off to a stuttering start, but their dedicated fans have already gotten more than they bargained for this term with the added bonus of LeoVegas.News become the source of infotainment for the Italian Serie A giants.

Although Inter fans must have been as disappointed as their new sponsors, after the Nerazzurri lost 2-1 at home to AS Roma for the kick-off bringing Swedish mobile game company LeoVegas earlier this month.

The three-year deal, designed to spur the growth of Inter’s fan base, began with the loss to Jose Mourinho’s side. Inside the 80,000-capacity San Siro, home fans urged their team to be as vibrant and shiny as the LeoVegas advertisements that kept flashing on the side panels and giant screen.

Inter revealed in a club statement that they had scored a winner with the deal: “Inter and LeoVegas.News is a combination that was born with the desire to constantly engage the Nerazzurri fan community.

“The Nerazzurri fanbase continues to grow and LeoVegas.News will be able to further establish itself as a leading entertainment brand in football, through the purchase of digital content with exclusive material and trivia related to the club .”

Leovegas is increasing his visibility in Europe and has already found his target in top-flight football with two proven winners, namely 2020-21 Serie A winners Inter and current EPL champions Manchester City. Their goal is to try to reach a new audience through some of the most recognized football franchises in the world.

In addition to brand awareness at the San Siro, the LeoVegas logo will be installed at Inter’s Suning training center in Appiano Gentile and will appear on the team’s training kit.

Luca Danovaro, Inter’s chief revenue officer, wrote on the club’s official website: “We are very happy to welcome LeoVegas.News to the Nerazzurri partner family. This new partnership will allow our fans to become even more part of the world of Inter.

“Offering exclusive, high-quality content to our international fanbase is one of the cornerstones of the growth strategy to increasingly become a global entertainment company. We are pleased to have found the same attention and the same desire for growth in this area also at LeoVegas.

Indeed, LeoVegas not only offers sports betting, but also offers products such as bingo, casino, live casino and various slot machines that are highly rated on websites around the world that cover ratings. slot machine experts such as

Niklas Lindahl, Marketing Director of LeoVegas.News, enthused:

“Our partnership is based on sharing a cultural approach to digital entertainment that engages and excites Nerazzurri fans and football fans in general, which can tell interesting anecdotes, stories and curiosities for our users.

“Through Inter Legends, we will be able to trace the great history of the Nerazzurri and tell the crucial points that made them one of the most important teams on a global scale.”

The games company’s longstanding ability to engage has appealed to Inter, who can now inspire their fans off the pitch through content with the overall aim of driving growth within their fan base.

LeoVegas’ recent deal with Manchester City also includes content marketing, which covers both men’s and women’s teams.

Their adverts will be displayed this season at their 55,000 capacity Etihad Stadium, with the men’s first team sporting a LeoVegas logo on the sleeve of their training shirt. The Academy Stadium, home to City’s elite development teams and women’s teams, will also display the LeoVegas brand this term.

LeoVegas.News kicked off with the cream of European football teams in England and Italy, with other top teams expected to be added soon.

As the content has become increasingly popular, especially with fans of major clubs around the world who are desperate to keep up to date with news and results, LeoVegas could soon become the new favorite team for hipster football fans. and not just Inter and Manchester City fans. .

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