Inter are seeking a new deal with Nike worth €30m/season from the current €12m/season, Italian media report
Inter are in talks with Nike for a new sponsorship deal with Nike and are hoping for a deal worth around €30m per season, down from a current deal worth €12m net per season plus add-ons.
This according to today’s print edition of the Roman newspaper La Repubblica, which reports that the Nerazzurri are aiming for a significantly improved deal in negotiations with the American company, and that their brand value has increased by 30% in 2022. Finance Football report.
Inter’s brand value increased by 30% to €495 in the Brand Financa Football 2022 report, partly reflecting success on the pitch and increased market appeal, as well as the 14% increase in the value of sponsorships.
Partnerships with cryptocurrency firm DigitalBits and crypto fan token company Socios.com, the main jersey sponsor in the past season, have seen Nerazzurri sponsorship increase.
The club are targeting a further raise in the form of a new deal with Nike, whose deal with the Nerazzurri is currently worth €12m per season plus add-ons.
Inter are in negotiations with the American company and hope for an increase to 30 million euros per season.