Hindware Launches New TVC Starring Tamannaah Bhatia & Wrestler ‘The Great’ Khali For Its Italian Collection
The campaign aims to create intrigue and showcase the fine design of the extra large slabs of wall and floor tiles.
Iconic home brand Hindware today launched a new television advertising campaign (TVC) – ‘Go Larger Than Life’ featuring Bollywood celebrity Tamanna Bhatia and professional wrestler ‘The Great’ Khali for its tile segment Hindware Italian Collection. This is Hindware Italian Collection’s very first TVC since the company made its foray into the tile segment. The campaign aims to create intrigue and showcase the exquisite design of the extra-large slabs of wall and floor tiles, a celebration of sophisticated taste and perfection.
The campaign features a series of multilingual films in languages such as Hindi, Kannada, Tamil, Telugu and Malayalam to reach consumers across India. To further increase the campaign’s reach and build excitement, the brand will also promote it across all media platforms, including print, digital, social media and outdoor advertising.
In the TVC, Tamanna Bhatia is seen reviewing candidates to be appointed as a cook where she rejects a candidate and asks her manager for something “big” and “larger than life”. Tamanna wants to stand out by owning larger than life objects while comparing her beautiful bathroom decors and large floor tiles. Then enters the Grand Khali as the “Larger than Life” candidate.
Speaking about the campaign, Sudhanshu Pokhriyal, CEO of Bath & Tiles, Hindware said, “We are delighted to launch our new branded campaign film for Hindware Italian Tiles, ‘Go Larger Than Life’. As a brand, our efforts have always been to introduce new products taking into account consumer demands. Over the past decade, the ceramic tile industry has experienced steady growth, aided by increased spending on housing reconstruction, rapid urbanization and changing consumer preferences. Due to growth, we are pleased to introduce our line of premium extra large experiential tiles for the discerning consumer”
He further added, “Our chic tile solutions are made using the finest materials and latest cutting-edge technologies. Italian Hindware tiles include modern and elegant designs inspired by the possibilities of sophistication that surround us”
Charu Malhotra Bhatia, Vice President, Marketing, Hindware, also added, “At Hindware, we believe in setting new trends and improving lives by offering more than just products, and so we are thrilled to launch the very first TVC for Hindware Italian Tiles. . The TVC will be followed by this 360 degree integrated campaign which includes print, display and a robust digital plan as we aim to bring out customers’ natural desire to stand out by owning larger than life items and Hindware is there to meet all their needs”