MILAN (AP) – Fashion houses trying to figure out how to reach new eyeballs after the pandemic’s long ordeal have focused around a singular idea: collaborations.
Many do it, in big and small ways. Gucci, which “hacked” Balenciaga last season, is now launching an e-commerce site featuring refurbished vintage Gucci products and capsule collections from young designers. The hatter Borsalino collaborates with the French brand Ami Paris and the equestrian-inspired brand Acheval.
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