GUCCI has been criticized by customers and animal rights activists for using TIGERS as accessories

Gucci has come under fire from customers and animal rights activists after using real tigers to advertise its latest collection.

The prestigious Italian designer has launched clothes, shoes and accessories bearing the name of the big cat and its images.

The Gucci Tiger collection includes a £1,280 small tote bag and an £890 cotton sweatshirt.

There’s also a £750 G-Timeless 38mm watch and £520 men’s Ace trainers on sale to celebrate 2022 being the Chinese Year of the Tiger.

GUCCI has been criticized by customers and animal rights activists for using TIGERS as accessories to promote its new fashion range

In promotions, the big cats can be seen sitting perched on a grand piano, curled up on rugs and seen prowling

In promotions, the big cats can be seen sitting perched on a grand piano, curled up on rugs and seen prowling

The Gucci Tiger Collection features a £1,280 small tote bag with the words 'GUCCI TIGER' embossed on the front

The Gucci Tiger Collection features a £1,280 small tote bag with the words ‘GUCCI TIGER’ embossed on the front

Campaign critics have taken to Instagram to voice concerns over the promotion of tigers in Gucci's campaign ad

Campaign critics have taken to Instagram to voice concerns over the promotion of tigers in Gucci’s campaign ad

But high-end fashion houses have used real tigers in advertisements for the range.

In promotions, the big cats can be seen sitting perched on a grand piano, curled up on rugs, and prowling around.

Elisa Allen, director of People for the Ethical Treatment of Animals (PETA), slammed Gucci for exploiting tigers and encouraging the illegal trade in endangered animals.

She said: “Gucci is hopelessly out of touch with our current understanding of the needs and interests of wild animals.”

The sneakers themselves were embroidered with a colorful tiger on the side

The watch also features a tiger on its dial and tropical greenery around the strap

The collection includes a £750 G-Timeless 38mm watch and £520 Ace trainers to celebrate 2022 as the Chinese Year of the Tiger.

As well as trying to promote its new line of tigers, Gucci says using tigers is a unique way to raise much-needed funds to protect endangered species and their natural habitats.

As well as trying to promote its new line of tigers, Gucci says using tigers is a unique way to raise much-needed funds to protect endangered species and their natural habitats.

Commenters took to Instagram to share their dislike of Gucci's use of tigers in campaign photos

Commenters took to Instagram to share their dislike of Gucci’s use of tigers in campaign photos

Cotton sweatshirt for £890 features in Gucci's tiger collection as company celebrates Chinese Year of the Tiger

Cotton sweatshirt for £890 features in Gucci’s tiger collection as company celebrates Chinese Year of the Tiger

Taking to Instagram to promote its range, Gucci claimed that

Taking to Instagram to promote its range, Gucci claimed that “nature, wildlife and its inhabitants” are important to the brand

“Tigers are not photo props to be exploited, and those used in the brand’s old-fashioned advertising campaign were likely taken from their mothers as cubs and condemned to spend their lives in cages.”

“Such images fuel the illegal wildlife trade by promoting their ‘ownership’.”

She added: “Today’s advanced special effects capabilities mean there is no excuse for snatching animals from their families and homes.”

“Subject them to the stress of transport and place them under the bright lights of a film, television or commercial set.

Campaign photos saw live tigers used for filming, but Gucci insists the tigers were photographed in a safe environment

Campaign photos saw live tigers used for filming, but Gucci insists the tigers were photographed in a safe environment

On social media, some commenters came out in favor of the brand despite using tigers for their photoshoot

On social media, some commenters came out in favor of the brand despite using tigers for their photoshoot

Director of People for the Ethical Treatment of Animals says promotion of purchased products made from wild animals fuels illegal trade by promoting their

The director of People for the Ethical Treatment of Animals says promoting purchased products made from wild animals fuels the illegal trade by promoting their “ownership”.

People expressed concern online after Gucci showed their campaign photos on their instagram page

People expressed concern online after Gucci showed their campaign photos on their instagram page

Gucci said no tigers were harmed and their well-being was checked during filming and photography

Gucci said no tigers were harmed and their well-being was checked during filming and photography

In addition to being lambasted online, Elisa Allen also called on Gucci to stop slaughtering animals for their skins.

In addition to being lambasted online, Elisa Allen also called on Gucci to stop slaughtering animals for their skins.

Gucci followers thought the tigers looked out of place and 'confused' about what they were being made to do

Gucci followers thought the tigers looked out of place and ‘confused’ about what they were being made to do

“Gucci must urgently pledge never to use wild animals in its campaigns because cruelty is totally out of fashion.

“While he’s there, he must also stop slaughtering animals for their skins, which PETA says causes extraordinary suffering.”

Client Johanna Hallman fumed, “It’s not right to have wild animals in advertising.”

Another – Juan Sebastian added: “These tigers look confused.”

Guccis shared with followers that they joined The Lion's Share Fund in February 2020

Guccis shared with followers that they joined The Lion’s Share Fund in February 2020

Despite public protests, Gucci said animal welfare organization American Humane was monitoring the set where the animals were present.

Despite public protests, Gucci said animal welfare organization American Humane was monitoring the set where the animals were present.

Gucci said no tigers were harmed and their well-being was checked during filming and photography.

A Gucci spokesperson said: “Nature, wildlife and its inhabitants are particularly important to Gucci, which in February 2020 joined the Lion’s Share Fund.”

“A unique initiative that raises much needed funds to protect endangered species and their natural habitats.”

“A third-party animal welfare organization, American Humane, monitored the set the animals were on and verified that no animals were harmed.”

“The tigers were photographed and filmed in a separate secure environment in accordance with Gucci policies and then featured in the campaign.”

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