Gemma Collins to replace Gary Lineker as she is set to become the new face of Walkers Crisps

Reality TV star Gemma Collins has reportedly signed a lucrative deal to be the face of potato chip brand Walkers. The former TOWIE star, 40, will follow in the footsteps of sports commentator and ex-footballer Gary Lineker, the face of British constructors since 1995 reports Birmingham Live.

“Gemma is so sought after by companies because she’s both glamorous and down-to-earth, and people seem to really connect with her,” a source told the Sun newspaper. “It’s a perfect combination for big brands that need to appeal to a mass market – just like Gary has been doing for over two decades.

The source added: “The ads are guaranteed to be a hilarious take on The GC’s big personality – and she’s an avowed fan of handbags.”

Read more: ITV soap star apologizes to TOWIE’s Gemma Collins after ‘disgusting’ punch

The news comes after she celebrated the launch of her New Look collection in London on Monday evening (May 16). The Romford native presented her debut collection with the fashion brand with her fiancé Rami Hawash in her arms to support him. Gemma’s 30-piece range includes clothes, swimwear and accessories perfect for the coming summer months.

Gemma promises, “You’re going to look amazing and you’re going to feel amazing” in her first offer. Alongside the launch of her line, GC will be on the lookout for the next New Look campaign superstar to join her for the AW22 campaign.

Gemma, who shot to fame on The Only Way is Essex, recently toured the UK. She has also starred in ITV Dancing on Ice and also ITV I’m A Celebrity Get Me Out Of Here.

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