Does Netflix UK add ads? All we know

Netflix is ​​launching a cheaper subscription plan next month that will include ads in its viewing experience for the first time.

The streaming platform’s new plan is called Basic with Ads, which will cost £4.99 per month in the UK and is currently £2 cheaper than the most affordable subscription – Netflix Basic without ads costs £6.99 £; Netflix Standard is now £10.99 and Netflix Premium is £15.99.

Basic with Ads will be rolling out to 12 countries around the world in November, including Australia, the US and the UK. It will cost $6.99 in the US.

Basic with Ads will not allow users to download titles for offline viewing, while they will only be able to stream Netflix to one screen at a time, just like the existing Basic plan.

Netflix says the ads will be between 15 and 30 seconds each and will run before and during their shows and movies, contributing to four or five minutes per hour of Netflix viewing. That’s less than the 12 minutes of adverts you’d see on ITV or Channel 4.

Subscribers won’t be able to skip them, but there will be frequency limits to ensure viewers don’t see the same ads too often. Some movies and TV shows will also not be available due to licensing restrictions.

“We’re confident that…we now have a price and a plan for every fan,” Netflix said in a press release. “While it’s still early days, we’re thrilled with the interest from consumers and the advertising community and couldn’t be more excited about what’s to come.”

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The streamer has always managed to maintain its position amid fierce competition with Disney Plus and Amazon Prime Video without running ads during or before its TV shows or movies, instead relying on the rising cost of subscription to manage the growth of the platform.

However, the company lost over a million subscribers in the second quarter of this year and it will begin providing an update on that figure to investors next week.

Read on for everything you need to know about Netflix’s plan to turn to advertising to help fund a cheaper subscription tier and attract subscribers.

Does Netflix UK add ads to the platform?

YesNetflix co-CEO Ted Sarandos previously confirmed earlier this year that the streaming platform would launch a new ad-supported tier during an interview at Cannes.

“We left out a big customer segment, which was people who say, ‘Hey, Netflix is ​​too expensive for me and I don’t mind advertising,'” he said.

“We’re adding a level of ads for people who say, ‘Hey, I want a lower price and I’ll watch the ads.'”

He pointed out that while the ads are definitely coming, they will only run in that particular tier and regular subscribers won’t see them in “Netflix As You Know It Today.”

When will Netflix UK start running ads?

The Umbrella Academy.  Justin H. Min as Ben Hargreeves in episode 303 of The Umbrella Academy.  cr.  Christos Kalohoridis/Netflix © 2022

Justin H Min as Ben Hargreeves in season 3 of The Umbrella Academy.

Netflix has confirmed that ads will be introduced in the new plan on November 3.

Basic with Ads will first launch in Canada and Mexico on November 1, before rolling out to Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Korea, South, in Spain, the United Kingdom and the United States on November 3.

The New York Times previously reported that Netflix employees were told the ads would be introduced by the end of 2022.

This is an older timeline than when co-founder and co-CEO Reed Hastings first hinted at the concept in April, suggesting it could be at least a year or two before it never materialized.

However, given that Netflix’s stock price is down, an accelerated timeline makes sense.

Why does Netflix add ads?

Kit Connor and Joe Locke in Heartstopper

Kit Connor and Joe Locke in Heartstopper. netflix

The new ad-supported tier is the streamer’s response to their shrinking subscriber base and declining revenue. Netflix thinks it can attract new subscribers with a cheaper tier.

In April 2022, following reports of a shrinking user base, the company’s stock price fell sharply.

And last week, Netflix announced it had laid off 300 employees, or around 4% of its total workforce, in a second round of job cuts.

“Today, we unfortunately laid off approximately 300 employees. As we continue to invest significantly in the business, we have made these adjustments so that our costs increase in line with our slower revenue growth,” said a Netflix spokesperson on June 23.

“We are so grateful for all they have done for Netflix and are working hard to support them through this difficult transition,” the company said.

Netflix said it lost 200,000 subscribers in the first quarter, well below its forecast that it would add 2.5 million subscribers.

Additionally, its decision in March to suspend service in Russia after invading Ukraine resulted in the loss of 700,000 members.

How much will Netflix’s ad-supported tier cost?

Basic with Ads will cost £4.99 per month in the UK.

Netflix increased its prices in March 2022. Here are the current Netflix UK subscription costs.

  • £6.99 per month The cheapest subscription allows subscribers to watch on one device at a time in standard definition.
  • £10.99 per month Standard Subscription – Viewers can watch in HD and on two devices at once.
  • £15.99 per month Premium Subscription – Viewers can watch in Ultra HD, where available, on four devices at once.

Looking for something else to watch? Check out our TV guide. Want to see what’s on other streaming sites? Take a look at our best Disney+ shows and best Disney+ movie lists, or see all your options in our guide to the best streaming services.

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