Caterina Fabrizio leads the Dedar fabric house towards an authentic future
Nicola and Elda Fabrizio founded legendary Italian fabric house Dedar 46 years ago in Milan, when the city established itself as the epicenter of fashion, art and design. A year earlier, Italian fashion designer Giorgio Armani had also chosen Milan to launch his eponymous company.
The Fabrizios, each from families with fabric experience, launched their artisanal textile business with a team of 12 people. Dedar has grown by producing contemporary textiles for curtains, upholstery and wall coverings, and by advancing the process, materials and patterns that influence global trends. .
To be closer to textile production facilities, the company moved about 30 miles north of Milan to manufacturing districts near Como. Here, craftsmen and fabric specialists mix techniques by working with specialized spinning mills and creating a network of experts.
Over time, the small, passionate family business has grown into an international company, building relationships with some of the best designers and brands in the world, such as Hermès.
Currently there are 197 employees and the daughter of the founders Caterina Fabrizio is the CEO. She takes care of the commercial and marketing side while her brother, Raffaele Fabrizio, is the creative director.
“We discuss everything,” said Caterina Fabrizio. “Each of us has the latitude to do things that we believe in. We leave room for expression.
When they see their fabrics in a chic hotel in Paris or an upscale restaurant in New York, she says they feel at home and know they represent a part of themselves. “It’s the accomplishment of high quality, innovation, creativity, and sharing a passionate love of curiosity, belonging, and technicalities,” Fabrizio explained.
“Because the fabric is not a finished product, we sometimes find that our fabrics are used in surprisingly different ways than we had imagined,” she said. “It’s part of our dialogue with the rest of the world.”
Each year, the company selects a place or an architectural structure to inspire a new collection. “Some of the new fabrics fit in there, but some don’t,” she said. “There can be two personalities and they both give value.”
She added that a creative path leads to exploration and mistakes, and mistakes are interesting.
“Obviously we want to be authentic with ourselves. We were one of the first companies and the first in Europe to use technical fibres,” she said, explaining that Dedar also gained respect by creating weaves on extra wide looms typically used for sheers. and violating other industry standards.
Dedar fabric makers have improved the function and practicalities of silk by weaving with quality polyester yarns. “Everyone thought it could only be natural fibers,” Fabrizio said. “We saw something that could meet different technical requirements and allow more freedom of use. We want to broaden our vision.
Over the past five years, bouclé fabrics, popularized in the 1930s and 1940s, have experienced renewed interest.
The loop is created by having tight tension on one of the two yarn loops, creating a nubby surface reminiscent of a lamb. This construction is well suited to upholstering curvaceous furniture such as the designs of Jean Royère.
Today’s shapely neotenic design trends combined with uneven feel have created a huge demand for the technical qualities of fabric as well as its tactile qualities.
Dedar has amplified the loop revival with the introduction of its soft-touch and durable Karakorum fabric. An outdoor version is in polypropylene or solution-dyed acrylic. Safe for pets and ice cream, it opens up a new world of specification opportunities.
According to Fabrizio, around 75% of Dedar’s production is made in Italy. A small percentage comes from France.
When the fabric has uneven threads, they procure old handicrafts and the necessary expert craftsmen. For hand weaving, they turn to India. Screen printing on wallpapers is done in Italy.
“We have understood since we were young the pleasure of touching something beautiful,” said Caterina Fabrizio. “We love the textures for the walls because they have a depth that you don’t find on paper. We want people to be surrounded by that warmth.
Dedar’s new venture, Papier Francais Wallpapers, can restore and reproduce archival wallpaper designs on a variety of high-quality designs. The bespoke model reduces waste while being able to be produced quickly. If the pattern has already been restored, it can be sent within two weeks.
Not only are there hundreds of existing designs, but more can be created in a custom color palette.
Dedar is known for its extensive color offerings. Nicola Fabrizio often teased her daughter saying “you’re going to ruin me with all these colors”.
“Color is pure emotion,” said Caterina Fabrizio. “When we think of linens, we think of lightness or something a little dusty or muted. Silk is a material where you can best express luminosity and shine. You can have the colors the most vivid and they will always be extremely elegant.We like velvets because the color is very deep.
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