Italian advertising – Anteo Spazio Cinema http://anteospaziocinema.com/ Fri, 04 Jun 2021 19:26:46 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 https://anteospaziocinema.com/wp-content/uploads/2021/05/cropped-icon-32x32.png Italian advertising – Anteo Spazio Cinema http://anteospaziocinema.com/ 32 32 Fabio Quartararo wins the emotional Italian Grand Prix at Mugello https://anteospaziocinema.com/fabio-quartararo-wins-the-emotional-italian-grand-prix-at-mugello/ https://anteospaziocinema.com/fabio-quartararo-wins-the-emotional-italian-grand-prix-at-mugello/#respond Thu, 03 Jun 2021 17:45:00 +0000 https://anteospaziocinema.com/fabio-quartararo-wins-the-emotional-italian-grand-prix-at-mugello/ ]]>


Race winner Fabio Quatararo, runner-up Miguel Oliveira (left) and Joan Mir hold a Swiss flag in memory of Jason Dupasquier at Mugello on Sunday.

Race winner Fabio Quatararo, runner-up Miguel Oliveira (left) and Joan Mir hold a Swiss flag in memory of Jason Dupasquier at Mugello on Sunday.

A minute’s silence preceded the Mugello race in memory of Swiss teenager Jason Dupasquier, who died from a fall during Moto3 qualifying on Saturday.

When the lights went out at the start of the 23-lap race, the poleman Quartararo was the first on the outside, but the power of the Lenovo Ducati put Pecco Bagnaia in first place in the first corner, followed by Johann Zarco of Pramac Ducati third.

On the second lap, the race for the lead took a dramatic turn as Bagnaia crashed at Turn 9 leaving Quartararo’s Yamaha in the lead ahead of Zarco.

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Zarco took his turn in the lead in the third round but Quartarao fought back in the fifth round and immediately opened the gap. A few laps later Miguel Oliveira on the KTM was on Zarco’s back with the Suzuki of Alex Rins and Joan Mir, making life difficult for Ducati’s Jack Miller in fourth position.

Rins and Mir faced Miller in the eighth round and set their sights on Zarco and Oliveira in second. In the 18th round, Mir and his teammate Rins finished third and fourth, but Rins fell for the fourth time this year.

Quartararo won by almost three seconds from Oliveira with defending champion Mir third. Quartararo has now extended its lead in the championship to 105 points – 24 ahead of Zarco.

“In short, there was a lot of emotion today,” said Quartararo.

“It was an amazing day for us, but it was so hard to stay focused. Honestly, I don’t know how I was able to keep up this pace because with every lap you do, you think of Jason Dupasquier. It’s not an easy thing to do and I think all the riders rode for him.

Remy Gardner won the Moto2 race as Sam Lowes came out of second place with six laps to go. Jake Dixon finished 14th.

Dennis Foggia was a popular winner of his home Grand Prix in the Moto3 race.

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The Prosecco DOC Consortium celebrates the world’s most popular sparkling wine with the fourth “National Prosecco Week” from July 19 to 25, 2021 https://anteospaziocinema.com/the-prosecco-doc-consortium-celebrates-the-worlds-most-popular-sparkling-wine-with-the-fourth-national-prosecco-week-from-july-19-to-25-2021/ https://anteospaziocinema.com/the-prosecco-doc-consortium-celebrates-the-worlds-most-popular-sparkling-wine-with-the-fourth-national-prosecco-week-from-july-19-to-25-2021/#respond Wed, 02 Jun 2021 16:41:19 +0000 https://anteospaziocinema.com/the-prosecco-doc-consortium-celebrates-the-worlds-most-popular-sparkling-wine-with-the-fourth-national-prosecco-week-from-july-19-to-25-2021/ Publicity Renowned denomination appeals to retailers nationwide to celebrate Prosecco DOC and Prosecco DOC Rosé, expands digital promotions to commerce, press and consumers through strategic partnerships New York, June 2, 2021 – The Prosecco DOC Consortium, the entity that oversees the production of the world’s most popular sparkling wine, is pleased to announce the return […]]]>


Publicity

Renowned denomination appeals to retailers nationwide to celebrate Prosecco DOC and Prosecco DOC Rosé, expands digital promotions to commerce, press and consumers through strategic partnerships

New York, June 2, 2021 – The Prosecco DOC Consortium, the entity that oversees the production of the world’s most popular sparkling wine, is pleased to announce the return of “National Prosecco Week” (NPW) – a commercial, media and consumer campaign developed in collaboration with Colangelo & Partners – for its fourth annual celebration of Italy’s most renowned bubbles from July 19 to 25, 2021, and for the first time with Prosecco DOC Rosé.

The Prosecco DOC Consortium has successfully transitioned to virtual activities for last year’s celebration and will continue the digital momentum for this year with virtual seminars, targeted media relations and marketing, strategic media partnerships and activations. social media and influencer dynamics. All activities aim to educate the media, commerce and consumers on how to identify authentic Prosecco DOC, showcase the versatility and pairing of each and present the growing category of Prosecco DOC Rosé.

Last year’s NPW reached over 148 million consumers and saw more than 500 stores participating in nationwide retail and e-commerce promotion. Business partners reported significant increases in sales during the 2020 promotion, from + 21% to + 274% compared to the same period of the previous year. U.S. consumers continue to turn to Prosecco DOC for its palatable palate and affordability, as evidenced by Prosecco’s continued momentum in 2021 as retail dollars in IRI channels have jumped 38% in one year. Additionally, Prosecco’s off-site volume increased 26.5% in the 13 weeks ending March 27, according to Nielsen.

“We are very pleased to present the Prosecco DOC Rosé category at the fourth annual National Prosecco Week,” commented Stefano Zanette, President of the Prosecco DOC Consortium. “As we cautiously approach a global reopening, we are delighted to see the personal celebrations that Prosecco DOC and Prosecco DOC Rosé are meant to accompany, safely resume. We build on the success of last year’s National All-Digital Prosecco Week to connect with more retailers, strategic partners and ultimately more Prosecco enthusiasts in the United States, who continue to grow in numbers at As wine drinkers discover and explore the diversity within Prosecco DOC and its ever-evolving and ever-timeless sense of flavor, its festivities and diverse food-wine pairing options, even for the most demanding palates.

For the first time ever, National Prosecco Week will have its own online store, where consumers can search and purchase Prosecco DOC from local and national retailers. This year, National Prosecco Week is teaming up with wine trade media publications, SevenFifty and VinePair, to educate the business and consumers through online ads, social media promotions, and dedicated articles. , retail incentives and more, as well as strategic partnerships with 3 × 3 commercial marketing agencies and La Ruche de la Ville.

Additionally, Grand Reserve Mastercard will serve as the official credit card sponsor of NPW with various promotions and offers for cardholders.

Prosecco DOC invites retailers to participate in this national celebration by hosting in-store or digital promotions, educational seminars, virtual tastings, leaflets and discounts. The following renowned Prosecco DOC producers are participating in this year’s campaign: Anna Spinato, Antonio Facchin & Figli, Astoria, Biancavina, Bottega, Botter, Cantina Pizzolato, Cavit, Domus Picta, Fantinel, Gancia, La Gioiosa, La Marca, Le Contesse, Masottina, Mionetto, Piera 1899, Pitars, Ruggeri, Tenuta Sant ‘Anna, Torresella, Trevisiol & Figli, Val d’OCA, Valdo, Villa Sandi, Voga, Zardetto and Zonin.

We are delighted to participate in National Prosecco Week againSays Doug Jeffirs, wine sales manager at Binny’s Beverage Depot, Chicago’s largest wine retailer. “Prosecco DOC is a fan favorite and we have seen it through our sales, which increased by over 21% during National Prosecco Week last year, compared to the same week in 2019. ”

Participating retailers will receive dynamic and educational POS material to spark consumer interest in the promotion. Additional benefits for retailers include advertising support with National Prosecco Week key media partners, social media marketing, press support, and digital marketing. All partners will be featured on the National Prosecco Week website (www.casaprosecco.com).

For more information on National Prosecco Week and how to participate, please contact Amanda Torres ([email protected]) or Stefan Sigurðsson ([email protected]) by Colangelo & Partners (www.colangelopr.com), the reference agency in the United States for the Prosecco DOC Consortium. To stay informed of upcoming events and promotions, follow Prosecco DOC on Facebook (@proseccodocusa), Instagram (@proseccodoc_usa), and the official American website of the Consortium, www.casa prosecco.com.

About the Prosecco DOC consortium:

Prosecco obtained the status of Controlled Designation of Origin on July 17, 2009, and the Prosecco DOC Consortium (Consorzio di Tutela della Denominazione di Origine Controllata Prosecco) was created on November 19 of the same year to coordinate and manage Prosecco. DOC. The organization brings together the different groups of industrialists – wineries, individual and associated winegrowers, producers of still wines and sparkling wines – to ensure the continued development of the appellation and compliance with production rules.

About Prosecco DOC:

Prosecco DOC wines are available in Spumante (sparkling), Frizzante (sparkling) and Tranquillo (calm) varieties. The wines are made mainly from the Glera grape, which has been native to northeastern Italy for thousands of years, and can be combined with a maximum of 15% of the following grape varieties: Verdiso, Bianchetta Trevigiana, Perera, Glera lunga, Chardonnay , Pinot Bianco, Pinot Grigio and Pinot Néron. Prosecco Frizzante and Spumante varieties get their famous bubbles using the secondary fermentation production method, bottled under high pressure after fermentation in bulk vats called autoclaves, as opposed to the traditional method, which bypasses autoclaves and is used to d ‘other varieties of sparkling wine. The end result is a brilliant straw yellow wine with fine and persistent perlage and aromas of white flowers, apple and pear. It is fresh and elegant on the palate with a moderate alcoholic strength.

Since August 11, 2020, the competent bodies (Italian Ministry of Agriculture) have authorized the production of Prosecco DOC Rosé, composed of at least 85% Glera and 10-15% Pinot Nero only in the Spumante version (sparkling ) and with the styles dryer (from Brut Nature to Extra Dry). Prosecco DOC Rosé undergoes a second longer fermentation in autoclave (60 days against 30 days for Prosecco DOC), has a pale pink color and a fine and persistent perlage, and presents aromas of white flowers, notes of apple and wine. citrus, and scents of strawberry and raspberry. For more information on Prosecco DOC and Prosecco DOC Rosé, visit www.casaprosecco.com.

About Colangelo & Partners

Colangelo & Partners (www.colangelopr.com) is the leading wine and spirits integrated communications agency in the United States, sought after by the biggest brands and industry players for the quality of their results, their creativity and their return on investment. Colangelo & Partners professionals work with integrity and passion to influence how the American public perceives their clients: Gain consistent, high-quality, positive media coverage; organization of signature events; strategize and execute remarkable digital campaigns; and the implementation of business programs that strengthen relationships within the industry. Colangelo & Partners’ clientele includes immediately recognizable global brands and passionate and promising winemakers and distillers; regional and national institutions; and innovative technology and e-commerce companies in the alcoholic beverage sector.

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NFTs Launch, Regulators Target Crypto Ads and Scams, Nebraska Adopts Digital Asset Banking Charter, Reports Detail Crypto Hedge Funds and Sanctions Evasion | Baker https://anteospaziocinema.com/nfts-launch-regulators-target-crypto-ads-and-scams-nebraska-adopts-digital-asset-banking-charter-reports-detail-crypto-hedge-funds-and-sanctions-evasion-baker/ https://anteospaziocinema.com/nfts-launch-regulators-target-crypto-ads-and-scams-nebraska-adopts-digital-asset-banking-charter-reports-detail-crypto-hedge-funds-and-sanctions-evasion-baker/#respond Tue, 01 Jun 2021 21:21:31 +0000 https://anteospaziocinema.com/nfts-launch-regulators-target-crypto-ads-and-scams-nebraska-adopts-digital-asset-banking-charter-reports-detail-crypto-hedge-funds-and-sanctions-evasion-baker/ BD-ATS to Issue Blockchain Securities, Crypto Hedge Fund Report Released Through: Teresa Goody Guillén The blockchain-based trading platform tZERO recently announced an agreement with an energy project finance platform to digitize approximately $ 25 million stake in an energy fund that will invest in oil and gas assets across the United States. According to a […]]]>


BD-ATS to Issue Blockchain Securities, Crypto Hedge Fund Report Released

Through: Teresa Goody Guillén

The blockchain-based trading platform tZERO recently announced an agreement with an energy project finance platform to digitize approximately $ 25 million stake in an energy fund that will invest in oil and gas assets across the United States. According to a press release, “digital security” will be “built on the Ethereum Blockchain” and “is expected to become tradable on tZERO ATS”. The energy project finance platform is expected to launch its D 506 (c) settlement offering this month.

A major US bank has reportedly announced plans to offer a cryptocurrency investment platform to its high net worth clients by mid-June. The bank’s investment institute reportedly wrote that “[c]rypto-currencies have gained in stability and viability as assets, but the risks lead us to favor investment exposure only for qualified investors, and even in this case through a fund managed by professionals. “

A Big Four accounting and consulting firm recently released its annual report on crypto hedge funds. Key takeaways from the report include:

  • The estimated total assets under management (AuM) of crypto hedge funds around the world increased from US $ 2 billion in 2019 to nearly US $ 3.8 billion in 2020.
  • The median crypto hedge fund reported + 128% in 2020 (up from + 30% in 2019).
  • Median management and performance fees remained unchanged at 2% and 20%, respectively; average management fees remained stable at 2.3%; and the average performance fee fell from 21.1% to 22.5%.
  • The vast majority of crypto hedge fund investors are either high net worth individuals (54%) or family offices (30%).
  • The most common crypto hedge fund strategy is qualitative (37% of funds), followed by discretionary long / short (28%), discretionary long-only (20%) and multi-strategy (11%).
  • The proportion of crypto hedge funds using an independent custodian decreased in 2020 from 81% to 76%; the proportion of at least one independent director on their board of directors increased from 43% to 38% in 2020; and the proportion using an independent fund administrator increased from 86% in 2019 to 88% in 2020.
  • The funds tend to be domiciled in the same jurisdictions as traditional hedge funds, the top three being the Cayman Islands (34%), the United States (33%) and Gibraltar (9%).

For more information, please see the following links:

NFTs, Loyalty Tokens Launch, Regulators Target Crypto Ads As Scams Rise

Through: Veronique reynolds

The Associated Press (AP) announced a non-fungible token (NFT) drop this week to celebrate 175 years of photojournalism. The organization plans to auction 10 NFTs that depict iconic photographs taken throughout history, some associated with musical scores. Proceeds from the auction will support the organization’s journalism efforts.

In Europe, the Italian Post, which operates an online marketplace in addition to mail delivery, turned to Hyperledger Besu to build an integrated loyalty points system. According to a press release, the system allows customers to accumulate points through merchant apps and convert those points into fungible loyalty tokens that can be redeemed on the platform for various rewards.

Spain’s economic authorities have launched a royal decree that grants the country’s financial services regulator the power to regulate crypto-asset advertising. According to some reports, the decree is based on the principle that cryptocurrencies present risks related to anonymity, self-preservation of private keys and accessibility.

In the UK, a self-regulating advertising industry organization recently banned an advertising campaign by Luno, a cryptocurrency exchange, “for being deceptive and irresponsible.” The ads are said to have encouraged people to buy bitcoin, stating that ‘it’s time to buy’, without warning consumers that the asset is very volatile and risky. The exchange has reportedly agreed not to post such announcements in the future and include a “risk warning” on future announcements.

According to a recent Federal Trade Commission (FTC) press release, consumers have lost over $ 80 million to cryptocurrency scams since October 2020 – an increase of more than 10 times a year over the past year. ‘other. The median amount that individual consumers would have lost as a result of the scams was $ 1,900. According to the FTC, consumers aged 20 to 49 “were more than five times more likely than older groups to report losing money to a cryptocurrency investment scam.”

For more information, please see the following links:

Nebraska adopts digital asset banking charter, tax case addresses crypto mining

Through: Keith R. Murphy

The Nebraska state legislature recently passed a bill to create a state banking charter for digital asset depositories, which was enacted by the state governor on Wednesday this week. According to recent reports, new companies are able to obtain a state banking charter as custodians of digital assets, and existing state chartered banks are now allowed to open cryptocurrency banking divisions. . The reports further note that while digital asset custodians may engage in custody and payment services related to digital assets, they are unable to accept deposits or provide currency loans. fiduciary and must maintain 100% of their assets in reserve by law.

Tennessee couple are challenging IRS right to tax cryptocurrency mining or staking in court, arguing mining is an act of creation and therefore not taxable, multiple sources say . The couple, who are asking for a refund of taxes paid, say the IRS must instead wait until the cryptocurrency is sold or traded for a taxable event to occur.

For more information, please see the following links:

China, Hong Kong implement new crypto regulations, Iran stops mining

Through: Keith R. Murphy

Three major Chinese banking and financial associations recently issued a directive severely limiting access to and protection of cryptocurrency in that country. According to a recent report, the restrictions prohibit banks from allowing their customers to access cryptocurrency trading or storage, and prohibits banks from providing insurance to cryptocurrency businesses or investments. The restrictions would also prohibit web platforms from hosting cryptocurrency coin companies and serving advertisements for cryptocurrency-related activities.

In Hong Kong, according to recent reports, the government has issued proposals to restrict cryptocurrency trading to professional investors and to require the exchanges to be licensed by the city’s market regulator. The current existing rules provide for an “opt-in” approach whereby exchanges can apply to the Securities and Futures Commission, but they are not required to do so.

Citing concerns about the power grid, the Iranian president has declared a moratorium on all cryptocurrency mining in the country until the end of September, according to a recent report. As noted in the report, a combination of licensed and unauthorized miners are using more than 2,000 megawatts of electricity, and the country is experiencing hydropower shortages due to an unusually dry spring this year.

For more information, please see the following links:

Report Provides New Data on Cryptocurrencies and Sanctions Evasion

Through: Joanna F. Wasick

A recent report from a major blockchain analytics company reveals that over 4.5 million unique bitcoin addresses are linked to over 72,000 unique Iranian IP addresses, which were either involved in direct cryptocurrency transactions , or used to query the blockchain to verify the funds in their control. The report continues to find that many of the identified bitcoin addresses were linked to multiple Iranian IP addresses, indicating the use of mobile wallets connected to multiple internet sources. The result of this, according to the report, is that financial institutions have little or no visibility into the link between a bitcoin address and users in sanctioned countries, like Iran. The report warns that financial institutions should complete all sanctions risk mitigation strategies to ensure that cryptocurrencies are not used to transact with sanctioned countries.

For more information, please see the following link:



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Real Madrid set to take Carlo Ancelotti from Everton https://anteospaziocinema.com/real-madrid-set-to-take-carlo-ancelotti-from-everton/ https://anteospaziocinema.com/real-madrid-set-to-take-carlo-ancelotti-from-everton/#respond Tue, 01 Jun 2021 13:02:50 +0000 https://anteospaziocinema.com/real-madrid-set-to-take-carlo-ancelotti-from-everton/ Real Madrid are confident to renew Carlo Ancelotti as manager provided he can agree to the termination of his contract with Everton. Ancelotti has three years remaining on the £ 11million a year deal he signed at Goodison Park in December 2019 and only recently ruled out the possibility of returning to the Bernabéu as […]]]>


Real Madrid are confident to renew Carlo Ancelotti as manager provided he can agree to the termination of his contract with Everton.

Ancelotti has three years remaining on the £ 11million a year deal he signed at Goodison Park in December 2019 and only recently ruled out the possibility of returning to the Bernabéu as Zinedine Zidane’s successor. Madrid president Florentino Pérez has, however, made a determined effort to rehire the coach he sacked a year after winning the Champions League in 2014 and compensation with Everton is seen as the only remaining hurdle.

The 61-year-old guided Everton to a disappointing 10th place in their first full Premier League season with the club, but helped lure James Rodríguez and Allan to Merseyside. Along with director of football Marcel Brands, Ancelotti worked on Everton’s transfer targets for this summer and his departure would be a blow to majority shareholder Farhad Moshiri in his quest for stability under a top manager .

Moshiri will be seeking the sixth permanent leadership position of his term if Ancelotti steps out after just 18 months. David Moyes, who led West Ham to sixth in the Premier League and European qualifier last season, was a strong candidate to replace Marco Silva before Ancelotti was available after his dismissal by Napoli. He is likely to be considered again if Madrid manage to attract Ancelotti.

The Italian, one of only three coaches to have won the Champions League / European Cup three times, has been asked about the possibility of joining Madrid on May 18. He replied: “It’s good publicity for me to be linked to Real Madrid but it’s not true. I am really happy to stay here. We’re struggling of course, but I feel good at Everton and my goal is to make Everton better and better every year. – Guardian



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Mediaset urges ProSieben to commit to a strategy before the AGM https://anteospaziocinema.com/mediaset-urges-prosieben-to-commit-to-a-strategy-before-the-agm/ https://anteospaziocinema.com/mediaset-urges-prosieben-to-commit-to-a-strategy-before-the-agm/#respond Mon, 31 May 2021 13:18:00 +0000 https://anteospaziocinema.com/mediaset-urges-prosieben-to-commit-to-a-strategy-before-the-agm/ By Douglas Busvine, Elvira Pollina BERLIN (Reuters) – Mediaset said it would not seek confrontation at ProSiebenSat.1’s annual general meeting on Tuesday, but the German channel’s largest shareholder insisted on its call to collaborate on the strategy. FILE PHOTO: The logo of German media company ProSiebenSat.1 can be seen outside its headquarters in Unterfoehring, near […]]]>


BERLIN (Reuters) – Mediaset said it would not seek confrontation at ProSiebenSat.1’s annual general meeting on Tuesday, but the German channel’s largest shareholder insisted on its call to collaborate on the strategy.

FILE PHOTO: The logo of German media company ProSiebenSat.1 can be seen outside its headquarters in Unterfoehring, near Munich, Germany, November 5, 2020. REUTERS / Andreas Gebert / File Photo

The Italian media group, controlled by the family of former Italian Prime Minister Silvio Berlusconi, wants to consolidate across borders to allow European broadcasters to be more competitive for advertising dollars.

It has racked up an almost quarter-stake in ProSieben to support that goal, but the “Germany’s Next Topmodel” broadcaster has repeatedly pushed back its openings, branching out from entertainment to dating and e-commerce instead.

“Mediaset is a long-time shareholder,” CFO Marco Giordani told Reuters in an interview on Monday.

“Our position as a long-term shareholder is not to exert pressure. We would like to have more engagement, ”he added, offering to support the development of ProSieben’s entertainment business.

Mediaset said it controls a 23.5% stake in ProSieben through shares and other financial instruments. Of that amount, he holds a direct voting stake of 12.4%, based on disclosures from the German company.

Giordani said Mediaset will support management’s resolutions at Tuesday’s AGM, saying: “Now is not the time for fireworks, but rather the time to build the right strategy for all of ProSieben shareholders. . “

But he said Mediaset has taken a flexible stance on its stake in ProSieben. It had increased its direct stake in ProSieben in January and this process would continue.

DUTCH PLANS ON TRACK

Mediaset’s plans to establish a new business base in the Netherlands, called MediaforEurope (MFE), were boosted by ending a long-standing dispute with shareholder Vivendi.

With the support of the French media group, MFE is expected to be created in September, creating “a company that can start to consolidate the market,” Giordani said.

Time is running out, he said, pleading for the European commercial television industry to build a common advertising platform capable of competing with the dominant digital advertisers, Google and Facebook.

He rejected national mergers, such as the recent agreement concluded in France between RTL’s M6 Group and TF1, controlled by Bouygues, as failing to remedy the sector’s low income.

“It’s pretty easy to find cost synergies quickly. But media problems in Europe are not costs – they are revenues, ”said Giordani.

“If you want to compete with the big advertising sellers, you have to offer a continental product.”

Giordani said he was sure European consolidation would happen: “We want to be part of this consolidation. We want to propose and explain how our consolidation will be successful. “

He also said that after a strong first quarter, Mediaset’s second quarter would be better. “We are very happy with the performance of the company today.”

Written by Douglas Busvine. Edited by Jane Merriman



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This Italian region wows tourists with free extra nights https://anteospaziocinema.com/this-italian-region-wows-tourists-with-free-extra-nights/ https://anteospaziocinema.com/this-italian-region-wows-tourists-with-free-extra-nights/#respond Sat, 29 May 2021 09:39:31 +0000 https://anteospaziocinema.com/this-italian-region-wows-tourists-with-free-extra-nights/ The beautiful village of Canterano, in the province of Rome, Lazio, Italy. Getty The Italian region of Lazio, home to the capital Rome, hopes to attract much-needed tourism by extending visitors’ stay for free. The initiative, called “More nights, more dreams”, hopes to convince holidaymakers to extend their stay in the region by subsidizing their […]]]>


The Italian region of Lazio, home to the capital Rome, hopes to attract much-needed tourism by extending visitors’ stay for free. The initiative, called “More nights, more dreams”, hopes to convince holidaymakers to extend their stay in the region by subsidizing their accommodation.

Lazio region governor Nicola Zingaretti announced the project earlier this week as part of a plan to boost tourism in and around the capital after the industry was hit by COVID-19 measures . Worth 10 million euros, the bonus nights package will be offered from July 1. Incentives include an additional free night for holidaymakers who have booked three consecutive nights in the region and two free nights for those who have booked five. Additional nights in approved establishments will be financed by the regional authorities. The participating structures are available on the region’s website, VisitLazio.com.

Zingaretti called the initiative an “unmissable opportunity” for tourists by helping them to know the “richness of the territory” of the region. Regional tourism advisor Valentina Corrado called the Lazio region “little Italy”. Speaking at the launch of the campaign, she added: “Here you can find woods, mountains, sea, hills, plains, cities of art and sports. We have 11 Pavilion beaches Blue this year, an increase over last year. ”Zingaretti also praised the region’s successful vaccination program, making the region a safe place to travel.

The project also hopes to strengthen the struggling tourism sector. Amid lockdowns and travel restrictions, Italy has seen 233 million fewer overnight stays last year compared to previous years. Tourist honeypots like Rome and Florence have seen an 80% reduction in the number of visitors.

The Lazio region will publish an advertising campaign in July, but in the meantime it is presenting the initiative through videos on social media. Under the tagline #FaiUnSaltoNelLazio, which translates to “Leap into Lazio,” the videos highlight some of the region’s strengths. These include Civita di Bagnoregio, the “dying city” of Lazio, the monstrous sculptures in Bosco di Bomarzo park and the youth hostel located inside the Castello di Santa Severa seaside. The videos will be posted on TikTok, Facebook and Instagram and will feature hip-hop dancers.

Lazio’s attempt to attract tourists comes as Italy opens its borders to international visitors. ‘Covid-free’ flights allow tourists from the US, Canada and Japan to travel to Italy while the five-day quarantine has been lifted for visitors from the EU, Israel and the UK . Prime Minister Mario Draghi announced this week that the “green pass” for vaccinated, recovered or COVID-negative travelers will be available from mid-June.



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EU to review TikTok’s terms of service after child safety complaints – TechCrunch https://anteospaziocinema.com/eu-to-review-tiktoks-terms-of-service-after-child-safety-complaints-techcrunch/ https://anteospaziocinema.com/eu-to-review-tiktoks-terms-of-service-after-child-safety-complaints-techcrunch/#respond Fri, 28 May 2021 16:30:03 +0000 https://anteospaziocinema.com/eu-to-review-tiktoks-terms-of-service-after-child-safety-complaints-techcrunch/ TikTok has one month to respond to concerns raised by EU consumer protection agencies earlier this year, EU lawmakers said today. The Commission launched what it called a “formal dialogue” with the video-sharing platform on its trade practices and policy. Specific areas of concern include covert marketing, aggressive advertising techniques targeting children, and certain contract […]]]>


TikTok has one month to respond to concerns raised by EU consumer protection agencies earlier this year, EU lawmakers said today.

The Commission launched what it called a “formal dialogue” with the video-sharing platform on its trade practices and policy.

Specific areas of concern include covert marketing, aggressive advertising techniques targeting children, and certain contract terms of TikTok’s policies that could be viewed as misleading and confusing to consumers, according to the Commission.

Commenting in a statement, Justice Commissioner Didier Reynders added: “The current pandemic has further accelerated digitization. This created new opportunities, but also created new risks, especially for vulnerable consumers. In the European Union, it is prohibited to target children and minors with disguised advertisements such as banners in videos. The dialogue we are launching today should help TikTok comply with EU rules to protect consumers. “

The background is that in February, the European Consumers’ Organization (BEUC) sent the Commission a report denouncing a number of TikTok’s policies and practices – including what it called unfair terms and practices. in copyright matters. He also pointed out the risk of children being exposed to inappropriate content on the platform and accused TikTok of deceptive data processing and privacy practices.

Complaints were lodged around the same time by consumer organizations in 15 EU countries, urging those national authorities to investigate the conduct of the social media giant.

The multi-pronged EU action means TikTok not only reviews the details of its fine print through TikTok, but also faces questions from a network of national consumer protection authorities – who is co-led by the Swedish Consumer and Irish Competition Agency and Consumer Protection Commission (which handles privacy issues related to the platform).

However, BEUC asked why the Commission had not yet launched a formal enforcement procedure.

We hope that the authorities will stick to their guns in this “dialogue” which, in our opinion, is not yet the official launch of an execution procedure. It should lead to good results for consumers, addressing all the points raised by BEUC. BEUC also hopes to be consulted before an agreement is reached, ”a spokesperson for the organization told us.

Also attached for comment, TikTok sent us this statement on the Commission’s action, attributed to its Director of Public Policy, Caroline Greer:

As part of our ongoing engagement with regulators and other external stakeholders on issues such as consumer protection and transparency, we engage in dialogue with the Irish Consumer Protection Commission and the Swedish Consumer Agency and look forward to discussing the measures we have already introduced. . In addition, we have taken a number of steps to protect our young users, including making all accounts under the age of 16 private by default and disabling their direct messaging access. Additionally, users under the age of 18 cannot purchase, send or receive virtual gifts, and we have strict policies prohibiting advertising that directly appeals to people under the digital consent age.

The company told us that it uses age verification for personalized ads – indicating that users must have verified that they are 13 or older to receive these ads; as well as having passed the digital consent age in their respective EU country; and also have consented to receive targeted advertising.

However, TikTok’s age verification technology has been criticized as weak before – and recent emergency enforcement measures focused on child safety from the Italian national data protection agency have led TikTok to commit to strengthening its age verification processes in the country.

The Italian crackdown also allowed TikTok to remove more than 500,000 accounts suspected of belonging to users under the age of 13 earlier this month – raising further questions as to whether it can really claim that those under 13 are not systematically exposed to targeted advertising on its platform. .

In other substantive remarks it sent us, TikTok claimed it has clear labeling of sponsored content. But he also noted that he had made recent changes – such as changing the label he applies to video advertising from “sponsored” to “ad” to make it clearer.

He also said he’s working on a toggle that aims to make it more clear to users when they may be exposed to advertising by other users by allowing those latter users to prominently disclose that their content contains advertising.

TikTok said the tool is currently in beta testing in Europe, but said it plans to go into general availability this summer and will also change its terms of service to require users to use this toggle every time. once their content contains advertising. (But without proper enforcement, this could end up becoming another overlooked and easily abused framework.)

The company recently announced the establishment of a Transparency Center in Europe to address some of the concerns raised about its business in the region, as well as to prepare it for the heightened surveillance that is coming across all platforms. -digital forms in operation. in the EU – as the bloc struggles to update its digital rulebook.



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Sustainable development, advertising and greenwashing – The Italian point of view https://anteospaziocinema.com/sustainable-development-advertising-and-greenwashing-the-italian-point-of-view/ https://anteospaziocinema.com/sustainable-development-advertising-and-greenwashing-the-italian-point-of-view/#respond Thu, 27 May 2021 19:47:59 +0000 https://anteospaziocinema.com/sustainable-development-advertising-and-greenwashing-the-italian-point-of-view/ The fight against climate change is a major issue for the industry. Companies in the industrial sector are aware of the increased sensitivity of consumers to sustainability since the environmental impact of their products is one of the key factors influencing business choices and purchasing decisions. However, due to the growing importance of the criteria […]]]>


The fight against climate change is a major issue for the industry.

Companies in the industrial sector are aware of the increased sensitivity of consumers to sustainability since the environmental impact of their products is one of the key factors influencing business choices and purchasing decisions. However, due to the growing importance of the criteria according to which a product can be considered “sustainable”, advertising messages highlighting the environmental virtues of a product in order to make it more attractive must be formulated in such a way as to ensure consumer protection.

The Italian Institute for Advertising Self-Regulation (Istituto di Autodisciplina Pubblicitaria – IAP), as the regulatory body of the entire advertising industry, has tackled the issue of advertising communications regarding the protection of natural environment, by introducing into its own regulatory code a rule that commercial communications claiming or suggesting environmental or ecological benefits must be based on truthful, relevant and scientifically verifiable evidence and must allow a clear understanding of the characteristics of the product or service advertised, to which the claimed benefits refer.

When advertising their products, companies often use terms such as “sustainable”, “green”, “environmentally friendly” or “no impact” in an attempt to attract the attention of concerned consumers. sustainability. Greenwashing (that is to say the marketing strategy consisting in giving an ecologically positive image to a company or a product even in the absence of objective criteria or reliable or verifiable scientific data) is an example of misleading advertising that can lead to sanctions.

Large companies operating in the consumer products sector are tightly regulated. The Italian Competition Authority (Autorità Garante per la Concorrenza ed il Mercato – AGCM) plays a key role in protecting consumers from misleading advertising in messages promoting the environmental virtues of products which are in fact highly unsustainable.

Some notable decisions involved mineral water companies pitching their products as environmentally sustainable by using what they claimed to be better performing bottling materials (for example, those with less plastics) and hence amounts of energy. lower in the production of these materials. However, insufficient evidence of the reliability and veracity of the advertisements led AGCM to declare the claims to be misleading.

Another important case in terms of the fine imposed (5 million euros) concerned a multinational company involved in the production of fuel which had published an advertisement claiming the positive environmental impact of a certain type of fuel due to its characteristics. , fuel savings and reduced gas emissions. The AGCM concluded that these allegations were unfounded.

In order to avoid the deceptive effects of Greenwashing practices, advertising communications must be objectively verifiable or validated by independent third parties. Any advertising about the sustainability of a product must be appropriate and correct as eradicating greenwashing is an important part of the global response to the current climate emergency.



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Live in Italy magazine focuses on https://anteospaziocinema.com/live-in-italy-magazine-focuses-on/ https://anteospaziocinema.com/live-in-italy-magazine-focuses-on/#respond Wed, 26 May 2021 15:29:48 +0000 https://anteospaziocinema.com/live-in-italy-magazine-focuses-on/ MIAMI, May 26, 2021 (GLOBE NEWSWIRE) – Shortly after the Prime Minister of Italy announced a plan to reopen Italy to foreign travelers, the South Florida-based tourist information site, Live magazine in Italy hit a record high level of website traffic. Over 23,000 page impressions in the past week indicate pent-up demand for trips to […]]]>


MIAMI, May 26, 2021 (GLOBE NEWSWIRE) – Shortly after the Prime Minister of Italy announced a plan to reopen Italy to foreign travelers, the South Florida-based tourist information site, Live magazine in Italy hit a record high level of website traffic. Over 23,000 page impressions in the past week indicate pent-up demand for trips to he Bel Paese. However, as the door to the tourism industry opens, plans to continue traveling without jeopardizing business and the environment will need to be considered. Live in Italy magazine aims to connect travelers or people wishing to live in Italy with locals so that they can experience the real Italy. In addition, offer a personalized marketing strategy accessible to all sizes of businesses.

“Live in Italy Magazine is my pandemic and passion project,” comments Lisa Morales, founder and editor. “The idea for the magazine arose out of a conversation about how to give exposure to small and large Italian businesses affected by the closure of the tourism industry during COVID.”

As a result, the small team created a 360 digital marketing platform that includes a website; digital magazine; Youtube channel; social media; and audio interviews currently available on SoundCloud, but which will eventually turn into a podcast. This strategy goes far beyond SEO and the goal is to tell compelling stories and deliver in-depth video interviews.

The contributing authors come from Florida, New York, Cozumel, the United Kingdom and the Italian regions: Piedmont, Lombardy, Veneto, Emilia-Romagna, Umbria, Lazio and Sicily. Most of the articles are in English and some are offered in Italian because after the United States the second largest readership comes from Italy. While the remaining readers come from English-speaking countries, the largest growing audience is that of Italian descendants living in Argentina. Morales plans to add a Spanish translation to the website.

Format includes:

Chat with an expat: Interviews with foreigners now living in Italy and giving back to the local economy. The magazine’s first YouTube interview with New Yorkers Ashley and Jason Barter, who run La Tavola Marche hostel and cooking school in Le Marche, has been viewed over 32,000 times. Other popular interviews have been with filmmaker, Kylie Flavell of Australia; Ohioan, Katie Quinn (author of Cheese, Wine and Bread: Discovering the Magic of Fermentation in England, Italy and France); Podcast, Rafael Di Furia; Katie Harris (UK) from Easy Italian; and Chantelle Kern (Canadian) co-founder of The Italian On Tour.

Real Estate and 1 Euro Houses: Real Estate Stories have been viewed approximately 32,000 times in the past 90 days and an article on 1 Euro Homes has attracted many requests from the magazine’s website and social media.

Living in Italy: Marco Permunian from Italian Citizenship Assistance discusses Italian citizenship by descent and the many benefits of acquiring it. Readers can also take a virtual Italian lesson.

Food and wine: What better way to learn about regional Italian cuisine and its history, as well as native grapes and boutique vineyards than the Italians? The food and wine writers of Live in Italy magazine are certified experts.

Top 8: In an effort to support the local, Live in Italy features some of its new Instagram followers in a monthly roundup. Follow and tag @liveinitalymag for consideration.

“My passion project has become their passion project,” concludes Morales. “The magazine quickly evolved into a story of the Italian people. The amount of stories that are waiting to be told by both our writers and the people we interview cannot be exploited! I am touched by the emails, direct messages and social media conversations we receive every day. “

Live in Italy magazine offers personalized advertising packages and in-house content creation services at special prices, by the end of 2021. They will work with companies to develop an affordable marketing program. For information, email sales@liveinitalymag.com. Send story ideas to liveinitalymag@gmail.com. Browse website, digital magazine, video interviews on www.liveinitalymag.com. Follow @liveinitalymag on social media and YouTube.

About Lisa Morales

Lisa Morales has over three decades of marketing, public relations and journalism experience that began in her hometown of Toronto, Canada. She owns Allegory PR Services, a boutique public relations and marketing agency, and is the public relations and social media manager for Pace Advertising. She formed Live in Italy magazine in September 2020 and acts as editor-in-chief while continuing to write for a variety of visual arts and travel publications. Seeking solace in her marketing life, Lisa cooks and blogs about her food and wine pairing adventures, travels and artistic escapes. She continues to study visual arts and photography online, is WSET 2 certified with distinction, and a member of the International Food Wine Travel Writers Association.

Media contact: Lisa Morales, 786.440.6552, lisa@allegorypr.com

The photos accompanying this announcement are available on
https://www.globenewswire.com/NewsRoom/AttachmentNg/877c502b-94a9-4fba-8aa8-5a02f0877132 (Photo 1: Moped in front of a typical Italian store. © Shutterstock License)

https://www.globenewswire.com/NewsRoom/AttachmentNg/516d8835-65ad-4a50-b31f-653720ee3646 (Photo 2: Lisa Morales, founder of Live in Italy Magazine © Michelle Van Tine Photography)



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Italian Apertivo: what you need to know and where to try them https://anteospaziocinema.com/italian-apertivo-what-you-need-to-know-and-where-to-try-them/ https://anteospaziocinema.com/italian-apertivo-what-you-need-to-know-and-where-to-try-them/#respond Tue, 25 May 2021 21:00:00 +0000 https://anteospaziocinema.com/italian-apertivo-what-you-need-to-know-and-where-to-try-them/ If you’re a Campari lover, Canelli’s Piedmont-based Contratto Bitter should be the next bottle in your basket. Founded in 1867 by Giuseppe Contratto, it is best known as the oldest continuously operating sparkling wine producer in Italy, but their flavored wines and bitter aperitifs are also very popular among bartenders and aperitif lovers. Over the […]]]>


If you’re a Campari lover, Canelli’s Piedmont-based Contratto Bitter should be the next bottle in your basket. Founded in 1867 by Giuseppe Contratto, it is best known as the oldest continuously operating sparkling wine producer in Italy, but their flavored wines and bitter aperitifs are also very popular among bartenders and aperitif lovers. Over the past decade, Contratto has dedicated resources to recreating archival aperitif recipes, which culminated in their 2015 releases: Contratto Bitter and Contratto Aperitif.

The Contratto Bitter formula is inspired by a 1933 recipe, which uses an Italian brandy base infused with a variety of herbs, spices, fruits, vegetables and seeds; bitter orange peel, cloves, gentian, ginger, hibiscus, rhubarb, juniper and berries. At 22% ABV, it has enough alcoholic backbone to use in any classic cocktail you’ll find Campari, including Negroni and Boulevardier.

Because Contratto also claims a vineyard and winery, travelers have the opportunity to try the brand at source by booking a day trip. But for those looking to find Contratto Bitter in the wild, the Four Seasons Florence Atrium Bar, one of the “Italian aperitif meccas,” according to Longo from Champagne Bar, is a destination to put on your list. Another is Caffe Mulassano in Turin where The Connaught’s Bargiani claims that the modern Italian aperitif was born. “It really is a precious place”, says Bargiani, because it is also “where they invented the tramezzino. [sandwich] to serve with their homemade vermouth liqueur.

Buy Now: From $ 33, drizly.com



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