Italian advertising – Anteo Spazio Cinema http://anteospaziocinema.com/ Tue, 22 Nov 2022 04:26:23 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://anteospaziocinema.com/wp-content/uploads/2021/05/cropped-icon-32x32.png Italian advertising – Anteo Spazio Cinema http://anteospaziocinema.com/ 32 32 Primo Ristorante has closed. For fans of its iconic billboards, it’s another example of a Sarasota on the way out. https://anteospaziocinema.com/primo-ristorante-has-closed-for-fans-of-its-iconic-billboards-its-another-example-of-a-sarasota-on-the-way-out/ Mon, 21 Nov 2022 22:04:57 +0000 https://anteospaziocinema.com/primo-ristorante-has-closed-for-fans-of-its-iconic-billboards-its-another-example-of-a-sarasota-on-the-way-out/ And just like that, another Sarasota institution bites the dust. After 36 years of continuous operation, Primo Ristorante posted last Sunday on its Facebook page that the restaurant called it quits. “This is a difficult and emotional decision,” wrote chef-owner Maurizio Colucci, “but we believe [it] is the right time to lower the […]]]>


And just like that, another Sarasota institution bites the dust. After 36 years of continuous operation, Primo Ristorante posted last Sunday on its Facebook page that the restaurant called it quits.

“This is a difficult and emotional decision,” wrote chef-owner Maurizio Colucci, “but we believe [it] is the right time to lower the curtains like a grand Italian opera. Arrivederci…”

Located across from Sarasota Bradenton International Airport, Primo was part of another era of Sarasota, when there were only a handful of Italian restaurants to choose from. In fact, Primo boasted the first wood-fired oven in the Sarasota area. So why did it close?

“The hospitality industry is changing,” says Colucci, “and there’s a huge shortage of help. You can’t have an orchestra without musicians. This makes it very difficult to operate a large restaurant.

Colucci listed other factors that contributed to the closure: the price of cheese, the price of wood for the oven, the growing popularity of take-out and delivery, the proliferation of franchised restaurants and the lack of press from local publications. “I think it was a good time to leave when the place was still good,” he says. “We leave with our heads held high.”

I have hazy memories of eating at Primo as a kid – faint images of burning the roof of my mouth on hot cheese and filling myself with bread before my entree arrived. But what comes to mind most when I think of Primo are its famous billboards. St. Louis at the Gateway Arch. San Francisco has the Golden Gate Bridge. Sarasota has the Primo Ristorante billboards, featuring a busty lady eating a fork of meatballs.




As a native of Sarasotan, I think the Primo billboards are a truer landmark than the divider Unconditional surrender statue embracing our tourists flock to. One of the two billboards is still in place on US 301, but the iconic one remained for years on the North Trail. When the billboard was installed over two decades ago, it caused quite a stir.

“It was crazy,” says Colucci. “People called me and said it was obscene! One time this lady called me and said, ‘You have to take down the billboard! Every morning, I have to pass with my 8-year-old daughter in the car. And I said, ‘Madam, are you jealous?’

When other moralists called Colucci to complain, he replied, “Breasts never killed anyone. When you see a billboard for a gun show, do you complain about it? »

Over the years, Sarasota audiences began to accept Primo’s images, so much so that when Colucci changed a billboard to an Andy Warhol-style image, he received angry calls telling him to do it. reset to original.




In addition to his experience in the restaurant world, Colucci had a background in marketing and wanted something that would grab attention. He asked Italian photographer and Sarasota resident Giovanni Lunardi to find a model with Sophia Loren’s face and a “member” form.

I asked Colucci what member means. “It means a woman who comes from the southern region of Rome who has big features – big lips, big breasts,” says Colucci. (La Ciociara is also the title of a 1960 Italian film starring Sophia Loren which was released in the United States as Two women.)

Colucci and Lunardi found their role model in Nicole Bociek, a local hairdresser. We found it right under our noses. Her business, Nicole Salon on Palm, is located just across the street and down the block from Sarasota magazinethe offices. His business is also a bit of old Sarasota that is threatened. It is located in the century-old Mira Mar building which is in danger of being demolished.

Today, unlike her look on the Primo billboard, Bociek is blonde. She dyed her hair for the Primo photoshoot. Besides, she’s not even Italian.

“I got $200 for the photoshoot,” Bociek says. “I thought it was going to last until I was 80.” Colucci also gave Bociek a voucher for the restaurant, but she says she never ordered the spaghetti and meatballs.

Bociek says people sometimes recognized her over the years, but the billboard wasn’t something she talked about much. I asked her how she felt about being part of a Sarasota landmark and famous (especially among teens) for her cleavage.

“It’s hilarious!” she says. “I had no idea.” She remembers a friend complimenting her cleavage in the photo. “They lifted my boobs a little bit,” she said. Bociek’s two sons, now in their 30s, would tell all of their classmates that the woman on the bulletin board was their mother, but their friends called them liars.

The billboard on the 301 will fall by the new year, but I have a proposal to keep Sarasota’s heritage intact. The city is looking to replace the City of Sarasota logo. Currently it is the silhouette of Michelangelo David. I submit that we replace David with Lady Primo. It will be a reference to the rich history of our city and will also retain a vague Italian motif. Greet!

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Responsible marketing can stop young people from vaping, industry says – EURACTIV.com https://anteospaziocinema.com/responsible-marketing-can-stop-young-people-from-vaping-industry-says-euractiv-com/ Wed, 16 Nov 2022 14:06:42 +0000 https://anteospaziocinema.com/responsible-marketing-can-stop-young-people-from-vaping-industry-says-euractiv-com/ Ahead of the European Commission’s revision of the European tobacco framework, the vaping industry has set itself new rules to better regulate advertising around e-cigarettes and reduce the attractiveness of these products for minors. In Europe’s plan to fight cancer, the Commission announced a revision of the 2014 Tobacco Products Directive, which also includes provisions […]]]>

Ahead of the European Commission’s revision of the European tobacco framework, the vaping industry has set itself new rules to better regulate advertising around e-cigarettes and reduce the attractiveness of these products for minors.

In Europe’s plan to fight cancer, the Commission announced a revision of the 2014 Tobacco Products Directive, which also includes provisions to restrict the advertising and promotion of e-cigarettes and refill containers.

However, around four in ten respondents (39%) in a Eurobarometer published in February 2021 said they had seen advertisements or promotions for electronic cigarettes, liquids or refill cartridges.

In particular, 15-17 year olds are more likely to be exposed to online promotion on social media or blogs (60% vs. 33% of 18-24 year olds), but less likely to cite outlets ( 19% against 40 years). %).

In a recent interview, Italian MEP Alessandra Moretti told EURACTIV that there is “ample evidence” that new tobacco products can serve as a gateway for a new generation of smokers, and that “Food and The United States Drug Administration has officially declared the dramatic spread of these devices among the young and very young as an ‘epidemic.’

“Unfortunately, they are the way to hook new generations into nicotine addiction, since the old cigarette no longer appeals to young people,” she said, adding that this worrying attraction to young people and non- -smoking requires an update of European and European standards. Italian legislation.

In its report on the application of the directive, the Commission underlined that the application of the advertising restriction “continues to be difficult, in particular in information society services and on social networks where young are particularly exposed/targeted”.

Protecting minors from vaping was one of the priorities set out in the latest version of a code for responsible e-cigarette marketing presented by the trade association Independent European Vape Alliance (IEVA) in October. The Code was established by IEVA and other national associations.

“The protection of young people is the main objective of this code”, explained the president of the IEVA, Dustin Dahlmann, during a webinar to present the code.

In other words, advertising should never be aimed at minors. “E-cigarette marketing focuses exclusively on adult smokers, no child or teenager should ever use an e-cigarette,” Dahlmann emphasized.

Protect the youth

While currently the number of underage e-cigarette smokers is quite low, in recent months international studies have shown the rise of youth vaping, webinar participants warned.

Dahlmann underlined a certain tendency to “talk” in the media about electronic cigarettes without alerting to the fact that young teenagers smoke them, and that this is “problematic”.

Hence the responsibility of the industry: “As an industry, we must establish credible and credible signals to protect young people”, he added.

Similarly, another new principle introduced in the code prohibits manufacturers from designing their products in a way that appeals to minors, namely by avoiding the use of comics or any visual representation that may appeal to minors.

Not a ‘health product

The Commission is also leading a process to evaluate other related tobacco control policies in the EU, including the 2003 tobacco advertising directive.

In Europe, each country is free to apply its own legislation in this area. But the authors of the marketing code hope it will serve as a model for governments to better regulate e-cigarette advertising.

Another priority of the code is to further emphasize that, although less harmful than industrial cigarettes, vaping is neither harmless nor safe.

“It is important to mention that e-cigarettes are not a health product,” Dahlmann reiterated.

For this reason, signatories to the code of conduct undertake to avoid any advertising for electronic cigarettes containing persons representing health professions or giving the impression that the products have a medical effect.

China’s concern too

Protecting young people from the temptation to start vaping is not only a concern for Europeans – representatives from the Chinese Chamber of Electronic Commerce (ECCC) were also present at the webinar.

In China, new legislation on advertising around e-cigarettes has been in force since the beginning of October. But ECCC representatives said they, too, wanted to better protect minors.

“Our goal will be to comply and protect the health of minors”, they said before thanking IEVA for “talking about European directives” and “teaching them to be in compliance”.

China’s e-commerce chamber said it wants to conform to rules set in other countries. “When we conduct our operations around the world, we have to be compliant and follow the regulations of each country,” its representatives explained during the webinar.

Dahlmann also confirmed that the vaping industry is “extremely connected between Europe and China and it doesn’t work when only Europeans are working on things without help from our friends in China.”

One of the keys to this is that information circulates better between Europe and China on this issue. “We must continue our efforts to bring China and Europe closer together,” the ECCC said.

“From our point of view, it is important that we decide together on important decisions and the behavior of the industry for the European market in the future,” said Dahlmann.

[Edited by Gerardo Fortuna/Zoran Radosavljevic]

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Profits at Berlusconi-backed MFEs plummet as advertising slows and costs rise https://anteospaziocinema.com/profits-at-berlusconi-backed-mfes-plummet-as-advertising-slows-and-costs-rise/ Wed, 16 Nov 2022 07:50:38 +0000 https://anteospaziocinema.com/profits-at-berlusconi-backed-mfes-plummet-as-advertising-slows-and-costs-rise/ MILAN, Nov 16 (Reuters) – Italy’s leading commercial broadcaster MediaForEurope (MFE) (MFEB.MI) said on Wednesday its operating profit fell 65% in the first nine months, hit by lower advertising sales in its domestic market and rising costs. Formerly known as Mediaset and controlled by the family of former Italian Prime Minister Silvio Berlusconi, MFE posted […]]]>

MILAN, Nov 16 (Reuters) – Italy’s leading commercial broadcaster MediaForEurope (MFE) (MFEB.MI) said on Wednesday its operating profit fell 65% in the first nine months, hit by lower advertising sales in its domestic market and rising costs.

Formerly known as Mediaset and controlled by the family of former Italian Prime Minister Silvio Berlusconi, MFE posted a group operating profit of 97.6 million euros ($101.3 million), compared to 275 million euros in January-September 2021.

That was slightly ahead of an analyst consensus provided by the company of 95.5 million.

MFE said advertising sales in its core domestic market fell 2.5% to 1.31 billion euros in the first nine months as the macroeconomic environment worsened amid the energy crisis in Europe. after the post-pandemic rebound.

Costs in Italy rose 5.7% to €1.32 billion in the January-September period.

However, the company said it was confident of delivering “positive” annual results and highlighted a “resilient performance” of its domestic advertising business so far in the final quarter of the year. ($1 = 0.9635 euros)

Reporting by Elvira Pollina, editing by Valentina Za

Our standards: The Thomson Reuters Trust Principles.

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Manadge continues its growth in Italy with its new partner Adasta https://anteospaziocinema.com/manadge-continues-its-growth-in-italy-with-its-new-partner-adasta/ Fri, 11 Nov 2022 11:11:38 +0000 https://anteospaziocinema.com/manadge-continues-its-growth-in-italy-with-its-new-partner-adasta/ Manadge, the advertising network platform specializing in programmatic, announces the extension of its presence in Italy by joining forces with the advertising network Adasta. Using Manadge’s technology, Adasta can easily analyze its ad stack and increase monetization performance for all of its publishers. “Managde’s technology perfectly met the needs of the Adasta team to have […]]]>

Manadge, the advertising network platform specializing in programmatic, announces the extension of its presence in Italy by joining forces with the advertising network Adasta. Using Manadge’s technology, Adasta can easily analyze its ad stack and increase monetization performance for all of its publishers.

“Managde’s technology perfectly met the needs of the Adasta team to have a single view for all data coming from different ad exchanges and demand partners,” commented Simone Chizzali, CEO and Founder of ‘Adasta. “Fully supported when setting up our dashboard, we finally have a great tool to optimize and above all save our time spent in daily analyses”.

With high granularity of data available in Manadge’s platform, its mapping engine provides automated, personalized and real-time aggregation of data from all SSP partners, allowing Adasta to control all of its publishers from a single view. and easily understand their inventory. It’s an indefinable time saver.

Manadge CEO Nathan Venezia said, “We are delighted to be working with Adasta. The company offers optimized monetization for publishers through its advanced stack. By using the Manadge platform, Adasta has a better understanding of its inventory and optimizes the performance of all its partners”.

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Italy and Lithuania secure new funding for fisheries and aquaculture https://anteospaziocinema.com/italy-and-lithuania-secure-new-funding-for-fisheries-and-aquaculture/ Mon, 07 Nov 2022 15:15:08 +0000 https://anteospaziocinema.com/italy-and-lithuania-secure-new-funding-for-fisheries-and-aquaculture/ Italy and Lithuania have become the latest countries to adopt European Maritime, Fisheries and Aquaculture Fund (EMFF) programs and will receive €518.2 million ($517 million) and €61 million respectively. .2 million euros ($61.1 million) in EU funding over the next six years. years. The total financial allocation for the Italian program is 987.2 million euros […]]]>

Italy and Lithuania have become the latest countries to adopt European Maritime, Fisheries and Aquaculture Fund (EMFF) programs and will receive €518.2 million ($517 million) and €61 million respectively. .2 million euros ($61.1 million) in EU funding over the next six years. years.

The total financial allocation for the Italian program is 987.2 million euros ($986 million), while that of Lithuania is 87.4 million euros ($87.2 million).

According to the European Commission, 49.8% of the Italian program allocation will be devoted to sustainable fishing; 32.8 percent will go to sustainable aquaculture, processing and marketing; 10% will be dedicated to sustainable blue economy in coastal, island and inland regions; and 1.4% will be invested in strengthening international ocean governance.

EU Commissioner for Environment, Oceans and Fisheries, Virginijus Sinkevičius, has declared the adoption of the EMFAF program for Italy which will support sustainable investments in aquaculture and fisheries and accelerate the green and digital transition of the sector.

“The program will support the protection and restoration of biodiversity and aquatic ecosystems. It will also promote sustainable aquaculture and processing activities as well as the strengthening of the fishing, aquaculture and processing sectors in Italy,” he said.

Regarding Lithuania’s EMFAF programme, Sinkevičius said the funding would help modernize the country’s fisheries and blue economy sectors in line with Europe’s green and digital transitions.

“I am confident that the program will boost sustainable aquaculture productivity and diversify commercial developments in coastal areas,” he said.

It is based on several ambitions, adapted to the context of Lithuanian sea basins and inland waters, including improving the overall resilience of the fisheries and aquaculture sectors through investments and increasing the environmental efficiency of aquaculture.

About 38.5% of the total FAMPEA allocation will be devoted to sustainable fisheries and the restoration and conservation of aquatic biological resources, 35% to aquaculture and 7.4% to processing and marketing.

The scheme sets a target for aquaculture businesses to use at least 25 percent renewable energy by 2030, and organic aquaculture will be particularly supported with the aim of increasing production by 39 percent.

To ensure effective implementation of the EU Common Fisheries Policy, Lithuania will also spend around 18% of its Feampa budget on scientific data collection and fisheries control and enforcement. , in particular by supporting digitization to improve traceability throughout the value chain.

Photo courtesy of J2F/Shutterstock

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New in Peach: Send Ads to Netflix https://anteospaziocinema.com/new-in-peach-send-ads-to-netflix/ Fri, 04 Nov 2022 21:44:00 +0000 https://anteospaziocinema.com/new-in-peach-send-ads-to-netflix/ Peach participates in the launch of Netflix Basic with Ads LONDON, November 4, 2022 /CNW/ — Peach, the global leader in video ad serving and workflow, has announced support for Netflix’s new ad-supported service, Basic with Ads. To coincide with the launch of the service, Peach has launched new destinations allowing customers to stream ads […]]]>

Peach participates in the launch of Netflix Basic with Ads

LONDON, November 4, 2022 /CNW/ — Peach, the global leader in video ad serving and workflow, has announced support for Netflix’s new ad-supported service, Basic with Ads.

To coincide with the launch of the service, Peach has launched new destinations allowing customers to stream ads on Netflix in multiple territories including the UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with more to follow. Peach provides a connected advertising workflow, allowing clients to deliver their ads to Netflix directly from the editing suite, while ensuring the highest possible quality, formatting and accuracy..

Doug ConleyChief Product and Technology Officer at Peach, said: “This is a pivotal moment for television advertising. growing rapidly in the UK* and the rest of the world, and we expect growth to accelerate further driven by ad-supported levels such as Netflix.

“Netflix’s Basic with Ads will bring new audiences to our customers in a premium environment, creating opportunities for more addressable and premium content. We are extremely proud to be playing a part in this and would like to thank the Microsoft Advertising and Xandr teams for their continued collaboration and our commitment to make this launch a success.”

Peach will continue to work with Microsoft Advertising and Xandr to further improve client workflows, connecting advertising content directly from the global producer and agency community to premium delivery channels, resulting in a seamless and High quality.

About Fishing

Peach’s global video ad management platform manages global advertising content and facilitates collaboration between brands, agencies and media owners globally. Since 1996, Peach has revolutionized the way advertising is distributed and powered the world’s most ambitious creative. Broadcasters around the world trust Peach every day. Operating in over 100 countries around the world, Peach technology has revolutionized advertising industry workflows, replacing laborious manual tasks with automated processes and delivering efficiency, visibility and security. Its technology simplifies complex ad delivery processes and ensures that all ads arrive at their destination in perfect condition.

https://www.peach.me/blog/netflix-xandr-press-release/

*© Spark Ninety 2022

Logo – https://mma.prnewswire.com/media/1938702/Peach_Logo.jpg

SOURCE Fishing

For further information: Rosanna Head, [email protected]+44 (0)7714 308 614

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Di Tondo becomes CEO of Barilla https://anteospaziocinema.com/di-tondo-becomes-ceo-of-barilla/ Fri, 28 Oct 2022 12:20:00 +0000 https://anteospaziocinema.com/di-tondo-becomes-ceo-of-barilla/ PARMA, ITALY — Claudio Colzani, after more than 10 years leading the Barilla Group, will step down as CEO in April 2023 to pursue other professional opportunities. Gianluca Di Tondo, former director of marketing, has been chosen to take over as director next year. “I would like to thank Claudio for these 10 years that […]]]>

PARMA, ITALY — Claudio Colzani, after more than 10 years leading the Barilla Group, will step down as CEO in April 2023 to pursue other professional opportunities. Gianluca Di Tondo, former director of marketing, has been chosen to take over as director next year.

“I would like to thank Claudio for these 10 years that we have spent together,” said Guido Barilla, President. “He provided us with significant growth and consolidated the Barilla Group to a large extent, making it optimistic about its future challenges.

“His leadership made Barilla the first Italian company to receive the prestigious international Catalyst Award for achieving global pay equity. Special thanks are also addressed to him for having helped us in difficult times such as during the pandemic, and for the support he continues to give us during the succession.

Mr. Di Tondo said of his upcoming appointment, “I am incredibly happy, proud and grateful to the Board of Directors for this honour.

“I definitely see three main priorities at the top of my agenda: to further strengthen our brands in Italy and make them better ambassadors of the Italian way of enjoying food around the world; continue to nurture our values ​​and our diversity, to further improve our employees’ sense of belonging and to attract new talent; so that our consumers around the world recognize us as the most trusted food company. »

Mr. Di Tondo has over 25 years of experience in the food and beverage industry, with roles in sales and marketing.

In March 2020, he joined Barilla as Group Marketing Director, where his responsibilities included defining a new category strategy for pasta which resulted in the creation of the Barilla Al Bronzo line, the launch of new logos for Barilla and Mulino Bianco, and the creation of the Barilla Acceleration Team, a center of excellence for digital skills and advanced analytics in London. Mr. Di Tondo also played a key role in the acquisition of Pasta Evangelists, where he became Chairman of the Board.

“In recent years, buying behaviors, work models and distribution channels have changed,” Barilla said. “We hope to be at the center of this change, and open our window to the world, so that we can always best meet people’s needs. With his vision and experience, Mr. Di Tondo will lead the company through the transformation process necessary to become even more competitive on the international stage. MBN

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Can Meloni learn from Berlusconi’s failures? https://anteospaziocinema.com/can-meloni-learn-from-berlusconis-failures/ Mon, 24 Oct 2022 14:50:00 +0000 https://anteospaziocinema.com/can-meloni-learn-from-berlusconis-failures/ Comment this story Comment If Giorgia Meloni had expected a direct passage to become Italy’s first female prime minister, she had not counted on the persistent desire for control of her coalition ally Silvio Berlusconi. Italy’s three-time prime minister began undermining his far-right government even before his ministers were appointed. But Meloni also has something […]]]>

Comment

If Giorgia Meloni had expected a direct passage to become Italy’s first female prime minister, she had not counted on the persistent desire for control of her coalition ally Silvio Berlusconi. Italy’s three-time prime minister began undermining his far-right government even before his ministers were appointed. But Meloni also has something to learn from Berlusconi. It provides a cautionary tale to all populists about how quickly their promise of change can become rancid through recklessness and corruption.

Berlusconi, who is celebrating 28 years in frontline politics, is the epitome of the modern populist. He is the model for personalities from Donald Trump to Boris Johnson, and Meloni herself. He celebrated his return to the Italian Senate nine years after being expelled for a tax evasion conviction by attacking Meloni, the new leader of their coalition after the Brothers of Italy party she co-founded won far more votes than Berlusconi or Matteo Salvini’s League. last month.

Clearly stung by her waning political influence, he personally attacked Meloni, describing her as “smug, bossy, arrogant and ridiculous” in memos to his party’s supporters that were leaked to the media. He then undermined his authority by getting closer to his former pal Vladimir Putin. In a 48-hour show of self-aggrandizement, he questioned his positioning as a responsible member of the European Union and his pro-Ukrainian policies against Putin – and, ultimately, his government’s longevity. Last weekend, as Meloni traveled to President Sergio Mattarella to get his formal green light to form a government, senior bankers told me they expected it to last no more than six at nine months.

The sight of Berlusconi, 86, permanently tanned and botoxed, rekindling a bromance with Putin and seeking to assert his will over Meloni, 45, revealed that he was still, unequivocally, unfit for office. But the arc of his extraordinary and abysmal political career holds lessons for new leaders.

It is instructive to remember that when Berlusconi burst onto the political scene, his millions of supporters believed that his novelty and entrepreneurial audacity would reform Italy’s ossified economy. Instead, his preoccupation with personal profit for his own business, his corruption and sexual antics, his desire to be liked by the electorate made him unable to speak hard truths and apply his popularity to the Politics. In the end, Berlusconi’s promise died in a bonfire of vanities, and the Italian economy continued to decline.

A recap of Berlusconi’s failures is worth recounting as his political progeny populate governments around the world.

His most sensational transgression was the sinister saga of his sex parties, which made “bunga-bunga” a term of derision heard around the world. A conviction for paying to have sex with a minor was overturned on appeal. Yet the shameful sight of a prime minister on trial in Milan has tarnished not only Berlusconi’s reputation, but Italy’s as well. Berlusconi’s fraud and tax trials resulted in convictions that were later overturned and then statutorily expired five times, undermining the rule of law in the country which already had a fragile reputation with foreign investors.

But its greatest failing has been doing virtually nothing to stem Italy’s declining economic competitiveness and growing debt load. It has been left to successive technocratic prime ministers, most recently Mario Draghi, to try too late to implement reforms. Instead, Berlusconi used his enormous political power and influence to help his private Mediaset media empire and add to his family’s wealth by rewriting media and competition laws. The 2004 Gasparri law relaxed antitrust rules to allow Berlusconi to become the main owner of private media through television, print and advertising. Surprisingly, the same senator behind this bill, Maurizio Gasparri, presented a proposed civil code amendment this month that could pave the way for abortions to be classified as murder, a key objective of the new government. from the right of Meloni.

Despite everything, Berlusconi remains. Winning 8% of the vote in last month’s election put him in the position of kingmaker. This is because it is also true that he created the survival plan of the modern populist. A malleable media apparatus helped create the Berlusconi mythos and then helped maintain it. And the old dogs stick to the old stuff. Strikingly, part of Berlusconi’s argument with Meloni was his desire to have one of his own in the justice ministry – not coincidentally at a time when he faces new corruption trials .

The other secret of his success is the unshakable nativist base on which he relied. His Forza Italia! The party’s vision (Come on, Italy!) promised an Italy full of easy economic (and sexual) success, and a laissez-faire government where the “other” demonized (in Berlusconi’s case, the communists and magistrates) was to blame for all the problems of the Italians.

Meloni knows Berlusconi’s playbook. The electoral success of his Italian Brotherhood party owes much to Berlusconi’s use of media and nativist power. Its success comes after a skillful law and order campaign against threats against the “natural family” and the so-called LGBTQ+ lobby. She also keeps power in the family, entrusting a key ministry of agriculture and food sovereignty to her brother-in-law. But as she forms a government, it’s time she also heeded Berlusconi’s failures. Especially the damage he has done – and still can do – by taking care of himself.

More from Bloomberg Opinion:

• Meloni’s Ship of State Heads for Troubled Waters: Rachel Sanderson

• Italy may find November is cruelest month: Marcus Ashworth

• Meloni will continue to play with Salvini. Wait: Maria Tadeo

This column does not necessarily reflect the opinion of the Editorial Board or of Bloomberg LP and its owners.

More stories like this are available at bloomberg.com/opinion

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Barilla pasta claim of Italian origin is false advertising, lawsuit says https://anteospaziocinema.com/barilla-pasta-claim-of-italian-origin-is-false-advertising-lawsuit-says/ Fri, 21 Oct 2022 23:59:00 +0000 https://anteospaziocinema.com/barilla-pasta-claim-of-italian-origin-is-false-advertising-lawsuit-says/ Comment this story Comment Two boxes of $2 pasta have led to a possible class action lawsuit that could cost Barilla millions of dollars, legal experts say. Two pasta buyers, Matthew Sinatro and Jessica Prost, sued the company claiming they believed the pasta was made in Italy. The boxes are branded “Italy’s #1 Brand of […]]]>

Comment

Two boxes of $2 pasta have led to a possible class action lawsuit that could cost Barilla millions of dollars, legal experts say.

Two pasta buyers, Matthew Sinatro and Jessica Prost, sued the company claiming they believed the pasta was made in Italy. The boxes are branded “Italy’s #1 Brand of Pasta” and logos in the colors of the Italian flag. But the pasta is made in Iowa and New York.

Sinatro and Prost claim they wouldn’t have bought the pasta if they had known it wasn’t made in Italy, which is valued not only for creating pasta, but also for having the rich durum wheat. protein needed to produce a quality product.

U.S. Magistrate Judge Donna Ryu ruled on Monday that the case had enough merit to continue. “Their allegations are sufficient to establish economic harm for purposes of constitutional standing,” Ryu wrote.

Barilla is based in Illinois but started as a shop that sold bread and pasta in Parma, Italy. The Iowa and New York facilities use ingredients sourced from countries other than Italy, according to court documents.

The California law firm that filed the complaint did not immediately respond to requests for comment from The Washington Post.

A Barilla spokesperson said on Friday that the claims were unfounded, pointing to packaging language indicating that the pasta is made in the United States with ingredients sourced from the United States and elsewhere. “We are very proud of the brand’s Italian heritage, the company’s Italian craftsmanship, and the quality of our pasta in the United States and around the world,” the statement said.

Many modern consumers assume they are being misled or manipulated by corporations, according to some law professors who study false advertising.

Rebecca Tushnet, a professor at Harvard Law School, said people feel cheated when they pay a higher price for what they consider a special product, like Swiss chocolate.

She said consumers routinely file false advertising lawsuits against companies selling products in grocery stores because it’s one of the last forums in society that isn’t bogged down by legal forms or contracts in which consumers waive their rights to sue. So, Tushnet said, that pent-up frustration of being manipulated by corporations plays out in your local 5 alley.

Tushnet said she understands some people find the suits silly because they hardly expect to buy something made at 6,000 miles for $2. “It’s partly a matter of common sense,” she said.

But how do you quantify common sense when millions of dollars are at stake?

Tushnet said there has been an increase over the past five years or so of complainants and defendants in misleading advertising cases conducting public inquiries that address issues in the case.

Megan Bannigan, a partner at Debevoise and Plimpton who has tried intellectual property cases, said the investigation has come a long way and is a useful tool in misleading advertising issues.

When Bannigan started 15 years ago, she said, they would set up in a mall and try to lure 400 people into a room to ask them questions such as where a product came from and if they would be surprised to discover the product. real origin.

She said it has become much cheaper and more efficient to conduct online surveys, but these can still cost between $20,000 and $100,000. But that’s only a fraction of the cost in these kinds of cases, which can take millions of dollars to figure out.

Bannigan said she can see either or both sides of the Barilla lawsuit investigating, as there appears to be a legitimate legal issue.

“I don’t see the claim as mere buffoonery,” she said.

Gregory Klass, a law professor at Georgetown University, said the history of misleading advertising law dates back to the 19th century.

“There’s a long tradition of people caring about where their food comes from and where other products come from, so it’s no surprise to see lawsuits like this,” he said. declared.

Klass pointed to the well-known example of exclusive naming rights associated with sparkling wine from the Champagne region of France.

As for pasta made in Iowa and New York, he said the real question is how important it is to consumers that the packaging is misleading.

Alexandra J. Roberts, a law professor at Northeastern University in Boston, said some consumers are restless because Florida Natural Orange Juice now also uses Mexican oranges.

Florida’s citrus industry is renowned for its quality and consistency, so, she said, consumers are willing to pay more because the name on the box says it all.

The first item on Florida’s Natural FAQ page explains why it doesn’t only use Florida oranges: “The Florida orange crop can no longer meet the demand of our consumers, so we only add the best Mexican Valencia orange juice. This allows us to continue to provide enough orange juice for consumers’ growing thirst while maintaining the superior taste they love from Florida’s Natural.

Although the product FAQ section of Barilla’s website does not specify where the pasta is made, the spokesperson pointed to another section of the website that explains why not all pasta is made in Italy.

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How Netflix Influences Your Next Vacation – And You Might Not Even Know It https://anteospaziocinema.com/how-netflix-influences-your-next-vacation-and-you-might-not-even-know-it/ Wed, 19 Oct 2022 16:07:00 +0000 https://anteospaziocinema.com/how-netflix-influences-your-next-vacation-and-you-might-not-even-know-it/ San Sebastian’s foodie hotspot, which has seen its power skyrocket after being the subject of several television programs with cameras regularly crammed into its tiny pintxo bars and Michelin-starred restaurants, is a good study in what happens when the producers call. Marti Buckley, Telegraph Travel destination expert and author of the Basque Country cookbook, agrees […]]]>

San Sebastian’s foodie hotspot, which has seen its power skyrocket after being the subject of several television programs with cameras regularly crammed into its tiny pintxo bars and Michelin-starred restaurants, is a good study in what happens when the producers call. Marti Buckley, Telegraph Travel destination expert and author of the Basque Country cookbook, agrees that can be a mixed blessing.

“I think there are two types of food travel shows — those that really respect and pay homage to a place and those that recycle the same old content,” Buckley says. “Despite the growth in tourism, locals still enjoy showing off their city’s food, and a show like Anthony Bourdain’s, for example, is a source of great pride.

“There is the inevitable tension as prices rise and more hotels are built, but the restaurant and bar owners here are quite tight-knit and work together behind the scenes to encourage continued quality and maintain the tradition. Everyone is doing relatively well, which dampens the competitive advantage.

Its deep-rooted identity means a city like San Sebastian may be able to handle the heightened attention, but as over-tourism once again becomes a concern, other destinations may start to think twice before letting visitors in. cameras.


Have you visited somewhere after discovering it on a TV show? Please share your experiences in the comments below.

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