Cate Blanchett is the latest jewel in Louis Vuitton’s crown
Cate Blanchett, Oscar winner, former Armani ambassador and SK-II skincare expert, has a knack for moving from one winning role to another, after signing a deal with the luxury brand Louis Vuitton.
As the French brand’s latest in-house ambassador – joining Emma Stone, Chinese actor Zhou Dongyu and Bollywood star Deepika Padukone – Blanchett will promote Louis Vuitton’s growing jewelry division in a series of print ads. frozen released next month.
“I am extremely excited to have this opportunity to collaborate with Louis Vuitton – a truly iconic house with enormous cultural reach,” Blanchett said in a press release. “Wearing the magnificent pieces created by Francesca Amfitheatrof is a dazzling pleasure.
Blanchett is, as usual, trendy. Statement jewelry takes the place of handbags when it comes to coveted items for those who know their Birkin bags from their Mimco wallets. LVMH, owner of Louis Vuitton and stable jewelry brands Tiffany & Co, Bulgari and Chaumet, reported organic revenue growth of 19% in its watches and jewelry division for the first quarter of 2022.
In May, LVMH rival Richemont, which owns Cartier, Buccellati and Van Cleef & Arpels, reported combined annual sales of 11 billion euros ($16.8 billion), a 49% increase from to the previous year, for its jewelry division.
“The post-COVID world has changed the way consumers behave in many ways,” says Andrew McClaren, CEO of Bulgari Oceania. “Locally and abroad, we are seeing significant growth in Bulgari’s desirability, creating impressive demand for our fine jewelry.
In May, the Italian jeweler presented its fine jewelry collection in Australia for the first time, welcoming VIP guests for private shows at Swifts Mansion in Darling Point, Sydney.
“Australian customers had a unique immersion into our brand in a private location supported by our Head of Jewelry from Italy, allowing them to experience all the pleasure that Bulgari offers,” said McClaren.