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Reading time: 3 minutes unveils icon search function and makes its platform accessible to everyone with a new free level has announced the launch of a revolutionary Icon Finder, a tool that uses cutting-edge AI technology to allow users to quickly find and review all mobile game icons. With the new addition of a free level, Ludo’s icon finder is now available to everyone, providing new inspiration for game developers to design their own icon.

The new icon search feature is made easier by Ludo’s AI – giving users a detailed view of each icon, what filters are in place, and cross-tabulating them across multiple online game showcases. Created by experts to help users, whether they are game developers starting their journey or independent studios looking for iconography inspiration, the Icon Finder leverages the Ludo’s impressive database of over a million different published apps that are live on the Apple App Store, Google Play and Itch .io. Searches can be further refined with seven unique filters, offering an overview of games of a specific genre, by release date, art style, platforms it is available on, stores it is available on, colors used and even the most efficient applications.

In addition to the new icon search, Ludo uses cutting edge machine learning and natural language processing to instantly suggest game ideas and mechanics, review game trends, and more on demand – thus helping to inspire developers and creators. Users set parameters by providing keywords, natural language descriptions, game mechanics or images and Ludo quickly returns several written game concepts, illustrations and images, analyzing its growing database of 1,2 million games and over four million images. Following the introduction of a new free tier, Ludo’s platform is now available for free, with paid tiers available to help companies extend the tool set and its functionality.

No doubt the cover of a game, players judge the appearance of an icon and often decide to play a game because of it. The main purpose of a game icon is not only to appeal to potential users, but also to give an accurate representation of a title, appealing to players and hinting at the experience on offer. With about one in five apps being games only on the Apple App Store, there is a huge market in which to compete. First impressions matter more than ever, as games can be released and lost in the hustle and bustle of the market.

Tom Pigott, CEO and Founder of Ludo, says “Our new icon search feature has been added to our image search, based on feedback from our users. We’re thrilled that we can now help make icon design on Ludo easier. We’ve found that just as important as the game itself is the relevance and impact that an icon can have for a game – it gives those looking for an idea of ​​what to expect if they choose to play.

“Ludo offers our icon finder, along with other key tools, including the latest trends, gamestorming and image search, within our new free tier. We help create a centralized toolkit for game design and ideation, adding another string to our users’ bows.

With the launch of the Icon Finder, Ludo aims to help developers create unique icons for games. Those who work in smaller studios, or even independently, may not have the resources or the time for professional icon design available for larger studios. Ludo’s Toolkit provides many tools that can benefit these independent studios and developers, helping them deliver successful games to a high standard.

Ludo combines an unbiased search engine, a library of over 1.2 million games, and ways to bring together research and inspiration, all in one place. Ludo offers a free subscription level that includes the icon search function, as well as a lot of great features for game development, design and research. You can read more at or contact Ludo on Twitter.

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